Igniting your Revenue Growth

We craft tailored search engine optimisation strategies for businesses of all shapes and sizes and we’re pretty good at it too, generating as much as ten times return on investment for many of our clients.

Ultimately, you’re on this page reading these words, because you’re not getting the revenue from your website that you rightly deserve. So that means you have a problem.

Your website is amazing and you get great feedback, but when it comes to Google’s search results it may as well not exist

You’re spending a small fortune on Google Ads but when it comes to the organic listings your products are nowhere to be found

You’ve historically done SEO in-house but you’ve reached a point where growth has stalled and you’re not sure what to do next

You’re unsure what you’re actually paying for when it comes to your current SEO agency and don’t really understand their reports

“We have seen a 50%+ increase in revenue since partnering with Superb.”

JACK ENGLAND, DIRECTOR, BITCADE

SEO Services

At Superb Digital we never sell off-the-peg SEO services and will always take the time to understand your business, your market, your products, and your website so we can customise our approach for the best results.

SEO Audit
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The bedrock of any SEO strategy is a comprehensive, technical and in-depth review of your website. This is where we’ll start in order to understand how your website is performing and what on-site issues need to be addressed.

SEO Audit

Keyword Research
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We will uncover your most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page optimisation work and ongoing content production, including your blog.

Keyword Research

Competitor Analysis
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Based on the results of our keyword research, we will then look to research your online competitors in order to understand why they rank where they do and what you need to do to outrank them. This work also feeds into both our content creation and link building activity.

Competitor Analysis

Technical Optimisation
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SEO audits will often throw up a number of technical issues with a website that is preventing its optimal performance. These could range from page load speeds, 404 errors, duplicate content, improper redirects, or any number of other issues. The technical SEO phase will fix any serious issues is essential before the onsite optimisation work begins.

Technical Optimisation

On Page Optimisation
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A huge part of the SEO process in the initial stages of the campaign is invariably centred around on-page optimisation. Based on our initial audit and keyword research we will optimise all on-page ranking factors such as metadata, code, image and page load speed.

On Page Optimisation

Google My Business
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A well optimised Google My Business listing is essential for local SEO is if your business needs to attract local customers. We help to tailor your online presence to demonstrate that you are a reputable and credible business, keen to interact with your audience, meet their needs and exceed their expectations.

Google My Business

Content Creation
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The development of engaging content that is actually beneficial to your website’s visitors, as well as Google, is crucial to the success of your SEO strategy. We’ll make sure your existing content is working as well as it should be and create new pages where needed.

Content Creation

Link Building & Outreach
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Link building is incredibly powerful but also difficult to do right. Using a combination of tactics, including guest blogging, we’ll make sure the links we build aren’t just high-quality, but high-relevancy and from authoritative websites. We always favour quality over automated and ineffective link building.

Link Building & Outreach

Penalty Recovery
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We’ll gain a comprehensive understanding of what resulted in you receiving a penalty which will help us clean up any other issues that could cause you problems in the future. We’ll then take the necessary steps and refinements to help you recover and avoid experiencing any issues in the future.

Penalty Recovery

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SEO Audit

SEO Audit

The bedrock of any SEO strategy is a comprehensive, technical and in-depth review of your website. This is where we’ll start in order to understand how your website is performing and what on-site issues need to be addressed.

SEO Audit

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Keyword Research

Keyword Research

We will uncover your most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page optimisation work and ongoing content production, including your blog.

Keyword Research

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Competitor Analysis

Competitor Analysis

Based on the results of our keyword research, we will then look to research your online competitors in order to understand why they rank where they do and what you need to do to outrank them. This work also feeds into both our content creation and link building activity.

Competitor Analysis

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Technical Optimisation

Technical Optimisation

SEO audits will often throw up a number of technical issues with a website that is preventing its optimal performance. These could range from page load speeds, 404 errors, duplicate content, improper redirects, or any number of other issues. The technical SEO phase will fix any serious issues is essential before the onsite optimisation work begins.

Technical Optimisation

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On Page Optimisation

On Page Optimisation

A huge part of the SEO process in the initial stages of the campaign is invariably centred around on-page optimisation. Based on our initial audit and keyword research we will optimise all on-page ranking factors such as metadata, code, image and page load speed.

On Page Optimisation

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Google My Business

Google My Business

A well optimised Google My Business listing is essential for local SEO is if your business needs to attract local customers. We help to tailor your online presence to demonstrate that you are a reputable and credible business, keen to interact with your audience, meet their needs and exceed their expectations.

Google My Business

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Content Creation

Content Creation

The development of engaging content that is actually beneficial to your website’s visitors, as well as Google, is crucial to the success of your SEO strategy. We’ll make sure your existing content is working as well as it should be and create new pages where needed.

Content Creation

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Link Building & Outreach

Link Building & Outreach

Link building is incredibly powerful but also difficult to do right. Using a combination of tactics, including guest blogging, we’ll make sure the links we build aren’t just high-quality, but high-relevancy and from authoritative websites. We always favour quality over automated and ineffective link building.

Link Building & Outreach

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Penalty Recovery

Penalty Recovery

We’ll gain a comprehensive understanding of what resulted in you receiving a penalty which will help us clean up any other issues that could cause you problems in the future. We’ll then take the necessary steps and refinements to help you recover and avoid experiencing any issues in the future.

Penalty Recovery

How SEO Fits into your Marketing Strategy

We don’t need to tell you how important SEO is to generating revenue. The reason you’re here is because you know this already. But you might not realise just how pivotal SEO can be to your long term business strategy and the scale to which it can truly transform your revenue.

SEO is also key when it comes to establishing wider brand recognition and trust at a national or even international level. This, in turn, can unlock the door to a whole new scale of revenue growth – that is, going from generating tens, or hundreds of thousands per month, to generating millions.

Whether it’s opening the floodgates to huge volumes of traffic hitting your key landing pages, or confirming your reputation as the only real show in town when it comes to your market, SEO is simply too powerful a weapon not to wield.

85%

of consumers conduct online research before making a purchase

How Superb Digital can Unlock the True Revenue Potential of your Business

We have a track record of delivering fantastic revenue growth for our clients with SEO, often as much as ten times ROI (or even more in some cases).

We’re also upfront and honest enough to tell you that this takes time and it takes serious investment.

But the rewards are most certainly there!

In fact, if you give us a bit of information first, we can give you a pretty good estimation of how long it will take and how much it will cost.

In the long term though, our aim is to make our clients think bigger and go beyond the ceiling presented by being at the top of page one in the search results. To do that we have become a strategic partner to many of them, integrating into their wider business strategy and brand marketing.

We understand what this transition involves and so our SEO tactics don’t remain static but adapt to start looking at your wider sales funnel and brand reach. We do this by creating and promoting the kind of highly authoritative content that will help establish you in people’s minds (as well as Google’s) as the go-to company in your market space.

72.7%

increase in online retail sales in 2020

“Thanks to Superb Digital’s unwavering commitment and expertise, our business has not only thrived but has also been set on a path towards unprecedented success. I wholeheartedly recommend Superb Digital to anyone seeking exceptional digital marketing services. They are the real deal and have undoubtedly earned our trust and gratitude.”

HAMZA RAZA – OPERATIONS MANAGER – HOME IMAGE DIRECT

Hamza Raza - Home Image Direct

£575k

Online revenue

Generated in first 12 months

720%

Increase in revenue

Figures based on Jun-Sep 22 data compared to Oct-Jan 23

653%

Increase in traffic

Figures based on Jun-Sep 22 data compared to Oct-Jan 23

Are we a good fit to work together?

Book a discovery call

SEO FAQ

What do your SEO services cost?
FAQs

Our SEO services aren’t off-the-shelf packages so this is a difficult question to answer. It depends on lots of things, such as the scale of your website, how established your competition is, what you want to achieve and how quickly you want to achieve it.

As a rough guide though, for a single website, our SEO packages usually start at £1,500 per month rising to £5,000 at the other end of the scale.

What kind of return on investment can I expect from organic SEO?
FAQs

This really is the million dollar question!

So your ROI is dependent on many factors. Primarily this will come down to how much you’re willing to invest on a monthly basis, as this is the main determinant of what we can achieve and how quickly. Other factors include how established in the search results your competition is, how competitive your industry is, as well as the current state of your website and content.

From our own real-world experience in increasing site rankings on relatively competitive search terms and the associated uptick in traffic and sales, we can confidently say that most of the businesses that approach us can expect to achieve around ten times ROI in year two.

How long can I expect to wait to start seeing results?
FAQs

This depends on how much you’re willing to invest but it is also highly dependent on the competitiveness of your market and the length of your sales cycle. It also depends on how you define results. If you have an ecommerce site with low-ticket products, and taking an increase in revenue as an obvious campaign goal, then usually we can expect to start seeing significant rankings increases and associated sales growth, in the last half of year one or start of year two.

For companies with high-ticket products and much longer and complex sales cycles, this can be a far more complex question.

When we have more information on your products, target keywords, average sales value and conversion rate, we can give you a pretty accurate prediction of how long it will take for you to start seeing serious money coming out the other end of the equation.

Why should I work with an SEO agency and not build an in-house team?
FAQs

Well, it’s gonna be a lot easier, a lot quicker and a lot less risky outsourcing to an experienced SEO agency like Superb Digital. That’s because we know what we’re doing and we have the team and the economies of scale to do it month in month out at an affordable fee.

For SMEs, it can be uneconomical and challenging in-housing many services (IT and finance spring to mind) but trying to in-house SEO is particularly tricky as there are just so many moving parts and differing skill sets needed to effectively run a campaign.

When is the best time to engage an SEO agency?
FAQs

Ideally, before you’ve even built your website. This is because SEO, specifically keyword research, is an intrinsic consideration when designing your site architecture. It’s also something quite a lot of web developers claim to understand but very few actually do in practice.

That’s not to say it’s the end of the world if you’ve already built your site. In fact, most of the time, after a bit of restructuring and technical optimisation work we can get your site architecture in good SEO shape to begin on-page optimisation work.

The sooner you can invest in SEO the better, at the end of the day.

How do I know I’m working with a reputable SEO agency?
FAQs

The proof is in the pudding as they say. Of course, you can’t necessarily afford to wait a year or two, only to realise that the SEO agency you’re working with are somewhat of the over-promising, under-delivering, hide-behind-meaningless-data variety.

As such, it’s absolutely critical you do your due diligence to find out who you’re dealing with. This includes looking at case studies, online reviews, but also just paying attention to what the company is saying. Beware any agencies that promise the world or guarantee results, as there are just no guarantees in SEO (what with Google calling the shots at the end of the day).

If it seems too good to be true, it probably is. SEO takes time and it takes serious investment. A reputable agency will tell you that from the outset.

You can read more about finding the perfect SEO agency for you, in this blog post.

How do you measure success?
FAQs

When it comes to selling a product, or products, the sales speak for themselves. But this is to oversimplify things somewhat, when it comes to measuring success over the short to medium term.

First of all, we have to determine your sales cycle and the average length of the customer journey (which could be days, weeks, months or even years). This is largely determined by the cost of your product and your market.

Whether your site has ecommerce functionality, an enquiry form or whether your aim is to just get interested parties on the phone to sell to them, will also be a determining factor. For companies with very long sales cycles and very high ticket products, the aim may be to increase downloads of a lead magnet such as a guide or e-book and harvest email addresses in the process.

Whether lead gen or direct online sales, we can establish the metrics to measure success and establish what you need to start growing your revenue.

I have high-ticket products and a long sales cycle. How does this affect SEO strategy?
FAQs

Selling high-ticket products with long purchase journeys is not as straightforward as selling low-ticket items, with established search volume, on an ecommerce site. This is because the focus will be on lead generation and the need to nurture your prospective customers over the long term by creating a sales funnel and serving them the right content to push them down this funnel.

The aim is to get leads requesting a demo, picking up the phone to talk to you or coming into your physical store to see your product in the flesh. Our SEO strategy therefore needs to reflect this, by creating content that serves both the top and bottom of the funnel and measuring the right results.

Do you have a minimum contract term?
FAQs

We ask new clients to commit for a minimum of six months and the reason for this is that it usually takes around this long to start seeing a rise in rankings. It also helps us determine if a potential client is serious about investing in SEO over the long term.

After this six month period we have a two month cancellation policy which means we need two full calendar months before we will cease all activity and stop invoicing.

Ultimately, SEO isn’t a set and forget exercise so you just have to be prepared to be in it for the long term if you really want to get the revenue growth and ROI you really want.

Do you work with eCommerce sites?
FAQs

Absolutely; they’re some of our most successful case studies. Our approach will largely depend on their product price range and the platform their website is set up on. Some of our clients have high ticket items that cost thousands, or even tens of thousands, and this will require an approach focused on lead generation and nurturing. Lower ticket ecommerce sites are more likely to be about generating direct sales through the ecommerce functionality of the website.

If we think ecommerce functionality will be advantageous to you, then we’ll suggest it and can put together a quote for building a new website with this.

I sell in the B2B space. Can you help my business?
FAQs

Our seasoned copywriters are all fantastic at researching new industries and topics and will inevitably become more immersed and knowledgeable at writing about your industry over time. That being said, they’re not specialists and so intricate and often complex knowledge of your products will require a more collaborative approach.

With this kind of content we will conduct an interview with you or one of your team, which we’ll record. We’ll make sure we’re asking the right questions in order to produce content that’s come straight from the horse’s mouth, with all that wonderful technical know-how and product detail included.

Can I speak to some of your clients?
FAQs

Absolutely. We make it our mission to be as transparent about what we do as possible and that includes letting you speak to our clients to get a third party perspective. Just let us know and we can get a call arranged with an appropriate client.

SEO Insights

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