Start Getting the Results you want from PPC
Our PPC campaigns are designed for manufacturers and will deliver you the strongest return on your allocated click budget, whether that’s driving new customers towards your products or promotional offers or generating strong leads that you can begin to nurture down the sales funnel.
Whatever your marketing goals from PPC, ultimately you’re here because you’re not getting the results you want and it’s holding your revenue growth back.
You may be running your own PPC campaign in-house but it’s demanding and taking up a lot of your time
You may have an agency or freelancer doing PPC for you but you’ve no way of telling if they’re actually any good
You’re spending a lot on clicks but aren’t getting the returns and don’t know how to increase conversions
You want to run PPC ads but you have a long sales cycle and you’re not sure how it fits into your marketing strategy
“We have seen a 50%+ increase in revenue since partnering with Superb.”
JACK ENGLAND, DIRECTOR, BITCADE
PPC Services for Manufacturers
Our paid search campaigns are tailored to start delivering traffic to your website immediately, generating you a steady stream of instant revenue or lead generation and a very healthy return on your investment in as little as a month or two.
PPC isn’t a set and forget exercise, which is why after all our initial setup work, we will continue to fine tune your campaign over time, further increasing your return, whilst identifying new opportunities for growth.
Google Ads
Pay-Per-Click campaigns appear at the top of Google’s search results to target your audience immediately. After setting up your campaign you can be converting customers in under 24 hours, whilst you remain in complete control over how much you spend day to day.
Google Display Network
Google’s Display Network uses graphical adverts to promote your products or lead magnets to potential customers on other websites. Target people by their interests, demographics or website topic, with our regular in-depth reports showing ongoing performance.
Google Shopping
Perfect for eCommerce stores to target products directly to search engine users as soon as they start to search for relevant keywords. With more and more of Google’s search results pages taken up with Google’s own platforms, advertising on Google Shopping will help you bring in sales without people even visiting your site.
Remarketing
Remarketing has been shown to be extremely effective by targeting previous website visitors who’ve left without taking any action on your site. As these potential customers browse other websites, we can show them targeted ads to encourage them back to your site and make that purchase or enquiry they were thinking about making.
Facebook Ads
With access to the biggest social network and perfect for generating buzz in the B2C sphere, Facebook Ads can be a powerful tool to grow customers and brand presence. Facebook’s detailed targeting allows us to use different ad types based on what you’re hoping to achieve and target different demographic groups from age to interests.
LinkedIn Ads
LinkedIn is a hugely influential platform used by businesses and business-decision makers the world over. LinkedIn Ads allows us to show adverts and boost content to an audience beyond that of your usual connections. LinkedIn’s rich data points also allow us to push targeted content towards your ideal customer.
Google Ads
Google Ads
Pay-Per-Click campaigns appear at the top of Google’s search results to target your audience immediately. After setting up your campaign you can be converting customers in under 24 hours, whilst you remain in complete control over how much you spend day to day.
Google Display Network
Google Display Network
Google’s Display Network uses graphical adverts to promote your products or lead magnets to potential customers on other websites. Target people by their interests, demographics or website topic, with our regular in-depth reports showing ongoing performance.
Google Shopping
Google Shopping
Perfect for eCommerce stores to target products directly to search engine users as soon as they start to search for relevant keywords. With more and more of Google’s search results pages taken up with Google’s own platforms, advertising on Google Shopping will help you bring in sales without people even visiting your site.
Remarketing
Remarketing
Remarketing has been shown to be extremely effective by targeting previous website visitors who’ve left without taking any action on your site. As these potential customers browse other websites, we can show them targeted ads to encourage them back to your site and make that purchase or enquiry they were thinking about making.
Facebook Ads
Facebook Ads
With access to the biggest social network and perfect for generating buzz in the B2C sphere, Facebook Ads can be a powerful tool to grow customers and brand presence. Facebook’s detailed targeting allows us to use different ad types based on what you’re hoping to achieve and target different demographic groups from age to interests.
LinkedIn Ads
LinkedIn Ads
LinkedIn is a hugely influential platform used by businesses and business-decision makers the world over. LinkedIn Ads allows us to show adverts and boost content to an audience beyond that of your usual connections. LinkedIn’s rich data points also allow us to push targeted content towards your ideal customer.
Start Driving Traffic to your Site Now
Selling products online and turning a good profit can be hard. Really hard. It’s a crowded marketplace out there and it’s rare for a business without an established brand presence to launch a product and see immediate and sustained takeup.
Pay-Per-Click marketing is a surefire way to start putting your products in front of your target consumers and pounds into your pocket. The beauty of this method of selling is it’s immediacy. Working with an established PPC agency like Superb Digital means you can have your campaign set up and earning you money or generating you leads in month one.
Our expertise and experience means we know the pitfalls so many businesses fall into when running PPC campaigns in-house, and can bypass the months of trial and error and knowledge gaps, by hitting the ground running. From then on, it only gets better as we analyse, tweak and modify your campaign to constantly improve your click through and conversion rates.
200%
Is the average ROI of a Google pay-per-click ad
Using PPC to Supercharge Organic SEO
As a manufacturer you are faced with the dual challenges of shifting your stock in order to keep the lights on but also raising your brand awareness over the long term, so your target market seeks you out because they know who you are. Whilst Google Ads, and other types of Pay-Per-Click marketing, will immediately enable the former, they also facilitate the latter by establishing those all important foundations on which you can dominate the search results and maximise your exposure to potential customers.
Without fail, the most successful Google Ads campaigns we manage are those that are run in conjunction with our organic SEO service. The synergy you can get from this combination is always greater than the sum of its parts, creating a feedback loop that reinforces the other, allowing you to have more bites of the cherry and build a much higher click-through rate.
79%
of marketers say a PPC agency is hugely beneficial for their business
Since working with Superb Digital our store has started to take a lot more revenue, visitor traffic was increasing every month and products were appearing on page one on Google…the no.1 SEO company in town!
Leigh, Owner, Superior Vapour
Are we a good fit to work together?
Our PPC advertising process
Step 1 Discovery
To begin with, we’ll conduct a strategy call to get a deep understanding of your business, your product and the results you’re looking to achieve through a paid search campaign. We’ll also look to get a deeper understanding of your customers and why they buy from you. This will help inform our keyword research and also act as a guide when we come to set up and optimise your campaign.
Step 2 Keyword Research
Off the back of the information we’ve got from our initial consultation, we’ll conduct our keyword research. This will delve into the search volumes, competitiveness and potential traffic from target keyword groups and will give an indication of the likely cost of a campaign to make sure it’s a viable option for you to deliver the results you need at a budget you can afford.
Step 3 Competitor Analysis
We’ll analyse the companies who already bid on the keywords you want to target and discover additional keywords we can use. We’ll identify strengths and weaknesses in their campaigns and feed that knowledge into your campaign setup. Like the keyword research, this will help inform average cost per click across keyword groups and identify keyword gaps where competitiveness is low but we can still deliver relevant clicks.
Step 4 Website Audit
We need to make sure that your website is appropriate for a paid search campaign. We want to maximise your sales or leads so it’s important that your website looks the part and has all the information a potential customer will need for them to take the action you want. Ultimately it doesn’t matter how many clicks we can get you if that traffic isn’t converting.
Step 5 Landing Page Creation
If necessary we can create new landing pages on your website to direct paid traffic towards. These new pages are specifically designed to give visitors everything they need in the form of content, videos, testimonials, reviews and enquiry forms to ensure as many as possible convert, whether that be contacting you for a demo or more information, or making a purchase directly through your website. Landing pages are often overlooked in PPC campaigns but ultimately they’re one of the most important aspects.
Step 6 Campaign Setup
This includes campaign creation on the most appropriate platforms to achieve your results. We will create all Ad copy in multiple variations so we can test out different messaging and hone in on what will work best using A/B testing. If we’re using the Google Display Network we will create all graphics required and use various target methods to ensure you’re reaching the right audience.
Step 7 Campaign Management
We use various metrics to continually optimise your campaign. This helps us to improve campaign performance based on click-through rate and what keywords are most likely to generate that purchase or new enquiry. The more time we spend managing a PPC campaign the better we can optimise, by identifying seasonal trends, popular and unpopular ads and focusing on keyword groups that are delivering the highest return on investment.
Step 8 Reporting
We analyse impression, click and ad position data along with conversion data and will keep you up to speed with performance throughout the campaign, providing a regular monthly report detailing spend, interactions and conversions. We never hide behind the data and say it how it is, giving you a clear and comprehensive summary of how well your campaign is performing and how we can further improve it.
PPC FAQ
Are Google Ads only appropriate if I have an eCommerce website?
Not at all. Whilst Google Ads are commonly associated with selling products online, they can be used for any number of marketing goals, including lead generation, brand awareness or driving traffic towards any type of landing page. Ecommerce and Google Ads go hand in hand because there’s a very simple way of tracking ROI, as revenue generated can easily be tracked.
With lead gen you will tend to push traffic towards some kind of lead magnet and need to track resulting leads through the sales funnel, working out your conversion rate in order to effectively ascertain ROI from your Google Ads.
Google Ads tend to work best with customers looking to purchase so there is high intent, meaning that they are often seen as less effective in promoting more top of the funnel informational content. That’s not to say they’re not effective at doing this, but just less so than ranking this content organically.
Does paying for PPC help my organic results?
Google Ads or any other PPC activity has absolutely no bearing on your organic results and Google has confirmed that there is no correlation many times. Running Google Ads, with a successful organic SEO campaign will give your website more screen real estate in the search engine results pages however, which can have a very positive effect on your brand awareness and even click through rate.
How much does Paid Search Cost?
How much PPC costs is entirely dependent on the Cost-Per-Click (CPC) of your target keywords. The more the value of a potential sale then the more the value of getting that all important click.
So taking a budget of £300 per month on Google Ads (that’s £10 per day), if your CPC is 50p then you’ll get approx 20 clicks each day. If your CPC is £5 then you’ll get 2 clicks. Which isn’t a lot!
Having a realistic budget is pivotal to how successful your campaign is. This is why working with an experienced PPC agency like Superb Digital, not only helps you optimise your click budget, but it can give you those all important insights on how much you need to be spending to make it worthwhile and get the best results.
Google Adwords allows you to set a daily budget which means you can keep absolute control over your spend to ensure it doesn’t run away.
What is Google Shopping?
Search for a product on Google, such as ‘new trainers’ and you’ll see the Google Ads Shopping Carousel across the top of the results. You can also click the ‘Shopping’ tab across the top to see more results.
Rather than bidding on keywords, this platform is controlled by-product data you supply to Google via a product ‘feed’ or spreadsheet. You then set your bid to how much you’re prepared to pay if a user clicks on your product advert.
What is the Google Display Network?
The Google Display Network is a network of third party websites that have been approved by Google to show text and image ads created through the Google Ads interface for the Display Network.
You can target your ads to display within specific content based on keywords, website topic, or at users based on their demographic information or affinity. This effectively means you can target users who have an interest in your product or service based on their previous browsing and search history, which is extremely powerful.
Google Display Network also allows you to do remarketing, which we’ve covered below.
What is Remarketing?
Remarketing allows you to show targeted adverts to people who have previously visited your website, allowing you to tailor those ads based on the product page that was visited. Most remarketing campaigns work by adding a cookie to the computer of any website visitors, anyone who makes a purchase, submits an enquiry or performs another predefined action such as abandoning their shopping cart before paying.
Remarketing doesn’t just exist through the Google Display Network (see above) but can also be set up on Facebook, which is a very powerful way of targeting visitors to your site whilst they’re browsing the social media platform.