How SEO can Transform your Bristol Business

We have worked with, and optimised the websites for, over a hundred Bristol based businesses, generating ten times return on investment for many. Our reputation, with existing and former clients, speaks for itself with much of our new business coming from referrals and recommendations.

No doubt you’ve found yourself here because you’re not getting the traffic and revenue from your website that you rightly deserve. So that means you have a problem:

You have a fantastic Bristol business, but no one seems to be able to find your website online

Not only is your SEO agency not in Bristol, so you can’t meet them in person, but you can’t even get them on the phone

You’ve tried doing SEO yourself, or have a marketing person that does a bit, but you’ve reached a dead end and your rankings aren’t improving

You’re spending a small fortune on Google Ads but have no idea how to get to the top of the organic listings (where you don’t pay for the clicks)

“We have seen a 50%+ increase in revenue since partnering with Superb.”

JACK ENGLAND, DIRECTOR, BITCADE

SEO Services in Bristol

At Superb Digital we never sell off-the-peg SEO services and will always take the time to understand you, your business, your industry and your website so we can customise our approach for the best results.

SEO Audit
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Our comprehensive audit is the foundation on which a lot of our technical SEO and initial onsite work is built on. This will dive into your website and identify issues that are preventing your site from ranking and therefore what we need to fix first.

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Keyword Research
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Keyword research is a fundamental part of creating your SEO strategy and will show us what search terms your site is and isn’t ranking for. This will then inform our initial on-page optimisation and content planning, whether that be improving existing pages or creating new ones.

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Competitor Analysis
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The third element of creating your SEO strategy is the competitor analysis which we conduct alongside the audit and keyword research. This will examine your competitors and seek to understand why they outrank you and what we need to do in order to lift your webpages above theirs in the search results.

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Technical Optimisation
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If our SEO audit highlights any technical issues on your site that are damaging its ability to rank and reach its potential then we can perform the necessary technical work to fix this, whether they be slow page load speeds, 404 errors or 301 redirects. If you’d prefer to fix these in-house or using your own web dev, then we’ll provide you a comprehensive report, listing all the fixes needed.

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On Page Optimisation
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On-page optimisation is one of the most important activities we do here at Superb Digital. This is making sure your key landing pages are fully optimised for all known ranking factors including metadata, clean HTML, and image optimisation. We’ll also look at other sitewide factors like internal linking.

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Google My Business
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Google My Business is a powerful tool when it comes to ranking for local search terms, which is essential to attracting local customers in and around Bristol. We can make sure your GMB listing is properly updated with all the correct information, showing Google that you are a genuine reputable business in Bristol.

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Content Creation
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Content isn’t just the fuel that makes SEO happen but it’s how you sell yourself and your business to all those new visitors to your site. We’ll review your existing copy to make sure it’s fully optimised but we’ll also create new copy where it’s needed. Our versatile copywriting team is second to none and turn their talents to any industry sector.

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Link Building & Outreach
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Off-site signals are an essential element of ranking websites. Using a number of tactics, including guest blogging, citation building and digital PR, we will build a powerful backlink portfolio that looks natural to Google and screams authority. We never take risks when it comes to link building either and only use established white hat tactics.

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Penalty Recovery
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Penalties are often the result of working with an inexperienced or dodgy SEO agency or person and, at their worst, can absolutely tank your web traffic. We have the experience and know-how to identify penalties on your site if you think you have one and take the necessary remedial action to get it lifted.

Read More

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SEO Audit

SEO Audit

Our comprehensive audit is the foundation on which a lot of our technical SEO and initial onsite work is built on. This will dive into your website and identify issues that are preventing your site from ranking and therefore what we need to fix first.

Read More

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Keyword Research

Keyword Research

Keyword research is a fundamental part of creating your SEO strategy and will show us what search terms your site is and isn’t ranking for. This will then inform our initial on-page optimisation and content planning, whether that be improving existing pages or creating new ones.

Read More

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Competitor Analysis

Competitor Analysis

The third element of creating your SEO strategy is the competitor analysis which we conduct alongside the audit and keyword research. This will examine your competitors and seek to understand why they outrank you and what we need to do in order to lift your webpages above theirs in the search results.

Read More

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Technical Optimisation

Technical Optimisation

If our SEO audit highlights any technical issues on your site that are damaging its ability to rank and reach its potential then we can perform the necessary technical work to fix this, whether they be slow page load speeds, 404 errors or 301 redirects. If you’d prefer to fix these in-house or using your own web dev, then we’ll provide you a comprehensive report, listing all the fixes needed.

Read More

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On Page Optimisation

On Page Optimisation

On-page optimisation is one of the most important activities we do here at Superb Digital. This is making sure your key landing pages are fully optimised for all known ranking factors including metadata, clean HTML, and image optimisation. We’ll also look at other sitewide factors like internal linking.

Read More

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Google My Business

Google My Business

Google My Business is a powerful tool when it comes to ranking for local search terms, which is essential to attracting local customers in and around Bristol. We can make sure your GMB listing is properly updated with all the correct information, showing Google that you are a genuine reputable business in Bristol.

Read More

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Content Creation

Content Creation

Content isn’t just the fuel that makes SEO happen but it’s how you sell yourself and your business to all those new visitors to your site. We’ll review your existing copy to make sure it’s fully optimised but we’ll also create new copy where it’s needed. Our versatile copywriting team is second to none and turn their talents to any industry sector.

Read More

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Link Building & Outreach

Link Building & Outreach

Off-site signals are an essential element of ranking websites. Using a number of tactics, including guest blogging, citation building and digital PR, we will build a powerful backlink portfolio that looks natural to Google and screams authority. We never take risks when it comes to link building either and only use established white hat tactics.

Read More

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Penalty Recovery

Penalty Recovery

Penalties are often the result of working with an inexperienced or dodgy SEO agency or person and, at their worst, can absolutely tank your web traffic. We have the experience and know-how to identify penalties on your site if you think you have one and take the necessary remedial action to get it lifted.

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Why is a Bristol SEO agency important to your business?

For most Bristol businesses, organic search represents a huge potential channel of inbound enquiries. This is why Search Engine Optimisation (SEO) is the backbone of so many businesses’ digital marketing mix.

Unlike Pay-Per-Click advertising, which is reliant on a budget to drive clicks and traffic, organic SEO strategies have lastability and can help you establish a strong brand presence across hundreds or even thousands of search terms.

Investing in it isn’t cheap but the rewards over the long term are huge.

The question you should be asking yourself, therefore, is not can I afford to invest in SEO, but can I afford not to invest in SEO?

72%

of business owners with an SEO strategy said it improved their bottom line

Why use an SEO Agency in Bristol?

Based in Spike Island, just a short walk between the hustle and bustle of North Street and Bristol’s harbourside and Wapping Wharf, Superb Digital is proud to be Bristolian and servicing Bristol businesses. We have clients based all across Bristol, from Longwell Green to Clifton Village, Brislington to Bedminster. We get a real kick from the feeling of helping out local businesses and seeing them go on to flourish and profit. We’ve even referred business to some of them and them likewise to us.

If your business is based in Bristol then there are so many advantages to using a reputable local agency like Superb Digital. Bristol is a great place to do business and we have strong links to the wider business community. This means, if there are parts of your marketing or wider business function that we can’t help with, we are likely to know someone who can.

We’re also local, which means you can pop in to see us and we can pop in to see you. Whilst we’ve all got used to conducting business over Zoom these days, there’s nothing quite like meeting up face to face over a coffee.

So if you’re thinking about your new SEO agency, then why not keep it Bristol.

64%

of marketers are actively investing in SEO

A great team that really got to grips with our business and accelerated our digital presence.

Steve Hill, Director, Bag Workshop

Are we a good fit to work together?

Book a strategy call

Our Organic SEO Process

Step 1 Discovery

Communication is at the core of every successful SEO service. We’ll make sure to take our time to get to know the inner workings of your business, your USP, and how you help your own clients. Our initial consultation with you will include a detailed explanation of our process, as well as the metrics that we will use to measure and track your goals and the milestones we’re hitting for your campaign along the way.

Step 2 Website Quality Audit

Our website quality audit is crucial as it allows us to discover which hurdles are in the way of better rankings. We’ll analyse your website’s backend, the content you have published, and the state of your backlinks. Thorough competitor research is also part of the audit. When it comes to fixing technical onsite issues, you can either let us handle these issues ourselves or we can pass on the audit recommended fixes for your in-house team or web developer to implement.

Step 3 Keyword Research

In the keyword discovery phase, we’ll find out which non-branded keywords we can best use to optimise your website in order to attract the right traffic. This keyword list will guide our on-page optimisation strategy, as well as the blog content and guides we’ll produce for you. This will establish you as a thought leader in your field, giving you the opportunity to be top-of-mind among competing brands in your niche.

Step 4 On-Site Optimisation

Our approach to on-site optimisation is a continuous process of refining your website to deliver you the best results possible. After establishing your key ‘landing pages’, we’ll use industry trusted tools as well, as our own in-house systems, to analyse how much impact our ongoing work is making to your search rankings. We’ll use these results to guide our next steps whilst regularly reporting the progress back to you.

Step 5 Content Creation

Your personalised content plan will be a product of your industry knowledge and our keyword research. Every on-site content we produce is guaranteed to be high-quality, authoritative, answers your customers’ queries, and reflects your brand tone. We can improve your existing pages (e.g. homepage, product/service pages) or start from scratch and give you new pages, blog articles, and ‘cornerstone content’.

Step 6 Link Building

We take on a holistic approach at Superb Digital by not only improving your on-site signals, but also building your off-site signals as well. Our many years of doing link building has taught us the most effective tactics and how to execute them successfully. These include publishing content on reputable, high-traffic publications so we can link back to your site’s key pages or blog posts, as well as digital PR. With successful content distribution and link building, we can help new audiences find you and establish your authority.

Step 7 Reporting

We value open communication with every client we work with, so we’ll give you regular reports that contain your campaign’s progress and any challenges ahead. Each report will reflect the previous month’s activities, how your rankings have moved compared to the same period last year, as well as your current organic search traffic, and the goals we’ve achieved. We’ll also show you the plans we have for the upcoming month and any involvement we need from you.

SEO Glossary

SEO FAQ

Do you only work with businesses in Bristol?
FAQs

No, we have clients up and down the country (and even a couple further afield) but we’re Bristol based and just love working with Bristol businesses. A lot of the Bristol businesses we work with really seem to appreciate and benefit from working with a Bristol based agency and it’s often underestimated how important a little bit of local knowledge and shared experience can be in the service sector.

But whether you’re Bristol based or not, we’re always happy to have a chat and find out a bit more about you and how we can help.

How does SEO work?
FAQs

There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.

The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.

Your website and content need to be promoted in order to increase backlinks. Where another website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have backlinks from a variety of different websites; spending time on developing links from high-quality relevant websites is the ultimate goal.

Ensuring your website works and loads quickly across multiple devices and reviewing how visitors engage and use your website allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the search engine results.

Do I need SEO?
FAQs

There are very few businesses that wouldn’t benefit from SEO. That being said, SEO can look very different for different types of business.

An SEO campaign for a small business looking for local customers will be very distinct from a campaign for a well-known brand with a large website. The former will likely have very little traffic to start with and will need to build authority through content and backlinks whilst a large brand website will probably have a lot of traffic already and so it’s a case of looking for opportunities to improve traffic even further – through the targeting of new keywords and utilising Google’s rich results.

How much does SEO cost?
FAQs

Good SEO is not cheap or quick so it’s important we have a good understanding of your end goals and core business information such as the lifetime value of a new customer. Knowing this information means we can set and maintain a realistic budget. To give you an idea of what this could be, our SEO services typically start at £1,500 per month, rising to around £5,000. How much we will recommend will depend entirely on your budget but also goals and how quickly you want to achieve them.

The single biggest reason that SEO “fails” is that people give up too soon. They have unrealistic expectations of how quickly things will happen and of exactly what’s involved to get a coveted top spot. We’ll always give you a realistic projection of what you can expect in terms of return, over what time based on our recommended monthly retainer.

Is it worth paying for SEO?
FAQs

You don’t have to. If you have the time and inclination you could do it yourself. However, SEO is very specialist and there are no courses that “teach” you SEO beyond the basics and theory. When you pay for SEO you’re buying the expertise and experience of an SEO agency which will employ a team of specialists.

Tapping into that experience, an SEO agency can diagnose what’s required to get your website ranking and improve its traffic. They’ll be up to speed on the latest search engine developments that your business can capitalise on.

SEO is not always straightforward and an experienced SEO company will have plenty of tactics in case things don’t go according to plan or if an update sets you back.

Any SEO agency worth their salt will also be transparent enough to keep you in the loop and engage with you on a regular basis.

When is the right time to speak to an SEO agency?
FAQs

SEO is almost certainly more beneficial when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with the help of an SEO agency like Superb Digital.

In other words, it makes sense to talk to us before you start building your website but it’s not a prerequisite. Simply put, speaking to us prior to or during your website’s design and construction can save you a lot of time and money in the long run.

Many web designers have a poor to average understanding of SEO and will focus too much on aesthetics and not enough on delivering an optimised website that people can actually discover online.

Understanding what visitors want from your website from the design stage, as well as what will convert them into new customers, is key to your website’s success at the end of the day.

Why work with an SEO agency?
FAQs

An SEO agency is a digital marketing company who specifically optimise websites to increase its “online visibility”. This means that more people will see the website, generally speaking, whilst using a search engine, such as Google or Bing. The end result of being found online more easily means more relevant website traffic and more sales or leads – depending on what your goal is.

This can be done by either in the “organic or natural results ” (those without a little AD symbol) or by using PPC or pay-per-click, these will be the results at the very top of the search results.

For an SEO agency to carry out their work effectively you’ll need to have a good idea of several things. Such as, your target market, the services or products you offer, what makes them and you unique and the value of a customer to your business.

An SEO agency will have staff with varied skills, such as marketing strategy, web development, copywriting, link building to name just a few and whilst SEO is not rocket science the mix of skills and experience a serious SEO agency will have at its fingertips makes them invaluable to both business owners and marketing managers.

How do I choose the right SEO agency?
FAQs

This is an excellent question and one that requires a fairly detailed answer, so check out our blog post on how to choose the right SEO agency for you.

But to summarise, it’s about the experience, in-house or outsourcing, regular communication, realistic expectations and goals. Watch out for totally underpriced services. SEO isn’t cheap and if it seems too good to be true then it probably is. In the same vain watch out for agencies that over-promise. These are tactics used by some companies to win your business then only a few months later you realise you’re not getting any results.

Do you have a minimum contract term?
FAQs

We will always be realistic with how long SEO takes and when you can expect to start seeing results. That being said, we don’t believe in tying our customers into a fixed-term contract. When you sign up you’ll be on a rolling contract and if for any reason you want to cancel then you just need to give us two month’s notice. This is because we will plan content and conduct outreach activity for several weeks in advance. Of course, the onus is on us to make sure you’re happy and receiving value from our SEO services.

Do you guarantee SEO results?
FAQs

We can’t guarantee the top spot or a particular position for a particular search term on Google (and any SEO agency that does is telling porky pies). However, we will give you a frank and honest estimate of what can be achieved within your timescales and budget based on our experience and the data available to us. We believe our results speak for themselves and most of our clients that don’t have any existing page 1 rankings will achieve them within 6 months. Then it’s a case of moving the website toward the top half of page 1.

We don’t just measure rankings, however. We look at a number of key performance indicators (KPIs) such as the volume of organic traffic to your website, contact form completions and revenue generated. This data taken together gives us a more complete picture of performance than a fixation on rankings data alone. We track this data and report trends to determine whether the campaign is a success and how to keep making consistent improvements.

How long will it take to see results from your SEO services?
FAQs

This depends on a whole host of factors including how old your website is, whether you’ve had SEO performed previously, the competitiveness of the keywords you want to optimise for and your budget. Once we have established these things, we’ll give you a schedule of works at the outset of the campaign and regular monthly reports so you can see how your website is performing as the campaign progresses. We’ll agree on KPIs with you upfront and these will be measured and benchmarked against.

The clients we work with that have very little search presence have all achieved page 1 rankings on key search terms within 6 months.

Can I speak to some of your clients?
FAQs

Yes, absolutely. We have a number of digital marketing and SEO clients who will be more than happy to talk to you to discuss, not only the results we’ve been able to achieve but also how they find working with us.

How do I know my SEO is working?
FAQs

Speak to your SEO agency and read the reports they send you. If you’re not sure of anything, ask them. Or get a second opinion. A decent SEO agency will explain things so you understand them and will show you month on month and year on year results

As we’ve said SEO is not quick and so your early reports will have lots of actions completed and probably not a huge amount of page 1 results. Look at medium and long term trends in rankings, traffic and revenue/leads.

If traffic is increasing but that’s not leading to more sales and leads then there could be something wrong with your website or it’s content. Speak to your agency and if they haven’t already they can put a plan into action to solve it.

Is SEO dead?
FAQs

We hear this one all the time. In our experience, the answer is no. It’s just evolving. SEO today is very different from what it was 15 years ago. There are some aspects which have and always will be important, such as your website’s content and links. But search engines over time have changed the weighting they give to certain elements and they’ve even introduced new features or technology such as featured snippets, rich results and voice search.

So long as people need to search for things online there will always be search engines and whilst there are always search engines there will always be a benefit to being easily found for the services and products you offer.

SEO Insights

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