How Will Our SEO Services Benefit You?
- Proactive insight and advice
- Strategic guidance and implementation
- Increased visibility online
- More website traffic from potential customers
- More leads and sales from your website
Why SEO is Important to your Business
However slick and professional your website looks, however competitive your prices or glowing your reviews; it’s all for nothing if you can’t be found online. For most businesses therefore, organic search represents a huge potential channel of inbound enquiries. This is why Search Engine Optimisation (SEO) is the backbone of so many business’s digital marketing mix.
Competing with so many other websites for a position on page one of the search engine results pages (SERPs), isn’t easy though and many companies and entrepreneurs that try to do it themselves, often fall at the first hurdle. This is because SEO is a mix of disciplines and requires the kind of expertise that can’t be picked up in a few weeks or months.
We are your SEO Experts
We have the tools, the team and the know-how to build effective and tailored white-hat SEO strategies that fit perfectly with the websites they’re intended for. We never sell off-the-peg solutions and will always take the time to understand your website, your business and your industry so as to better customise our approach for the best results.
Doing SEO is one thing but getting results from it is another. So whatever your budget and whatever your goals, we are always realistic in our assessment of what you can achieve and how long we think it will take to achieve it.
The bedrock of any SEO strategy is a comprehensive, technical and in-depth review of your website. This is where we’ll start in order to understand how your website is performing and what on-site issues need to be addressed.
The crucial search rankings and visitor data these systems show will give us the insights we need to ensure your SEO strategy is an ongoing success. They also enable us to measure other key marketing KPIs and report to you on ongoing progress.
We will uncover your competitors most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page optimisation work and ongoing content production, including your blog.
Based on the results of our keyword research, we will then look to research your online competitors in order to understand why they rank where they do and what you need to do to outrank them. This work also feeds into both our content creation and link building activity.
A huge part of the SEO process in the initial stages of the campaign is invariably centred around on-page optimisation. Based on our initial audit and keyword research we will optimise all on-page ranking factors such as metadata, code, image and page load speed.
The development of engaging content that is actually beneficial to your website's visitors, as well as Google, is crucial to the success of your SEO strategy. We’ll make sure your existing content is working as well as it should be and create new pages where needed.
Link building is incredibly powerful but also difficult to do right. Using a combination of tactics, including guest blogging, we’ll make sure the links we build aren’t just high-quality, but high-relevancy and from authoritative websites. We always favour quality over automated and ineffective link building.
Essential for local SEO success, we will create and optimise your Google My Business listing, ensuring you have everything from accurate NAP (Name, Address, Phone) data through to plenty of relevant information about your business, photos and GMB posts.
Either accidentally or through the actions of previous poor quality SEO activity it's possible for your website to be penalised. What’s more worrying is you may not even know it! We can assist with the removal of both algorithmic and manual penalties, from toxic backlink removal to duplicate or low-quality content issues.
SEO Client Reviews
- David Baker
Paul and his team were really fun to work with! they had some innovative ideas which helped my site gain some great organic rankings.
- Vanessa George
We've been using Superb for about 18 months now and during this time have seen significant progress with our SEO results.Compton House of Fashion
I highly recommend Superb Digital & would be happy to speak to anyone who who would like me to elaborate further.Richard Woodgate
Great communication, a good understanding of my requirements and a patient ear. Highly recommended.
- Cabling Science Ltd
I would like to thank Paul and the team at Superb digital for the professional approach to the Cabling Science website overhaul. Many of our clients have provided great feedback on the improved website and we cant get better praise than that.Simon Green
Superb Digital have been leading the SEO strategy for Lillicoco for over a year and I would highly recommend their services.David Watson
Really helpful and focussed SEO support
Our SEO Process
1. Consultation: Exemplary SEO requires effective communication. It’s why we always begin by asking questions in order to understand your business, your unique selling points and the problems you solve for your clients. We’ll use this initial consultation to explain our process in more detail as well and establish goals and KPIs so we can track and measure the ongoing progress of your campaign.
2. Website Audit: A website audit has several functions, but in short it allows us to uncover any issues which could be a barrier to your ongoing search performance. These can include technical, content and backlink issues. We can either fix these issues ourselves or work with your in-house team or web developer. As part of your website audit we will also conduct competitor research.
3. Keyword Research: The keyword discovery phase determines the best non-brand terms to optimise your website to capture the most relevant traffic likely to turn into customers. The results form the framework for both the on-page content optimisation and the blog content and guides we’ll create to position you as a thought leader and go-to source in your area of expertise.
4. On-Site Optimisation: Also known as on-page optimisation, this is a continual process of optimisation and refinement across your entire website. We’ll establish your key ‘landing pages’ and use various tools to measure and analyse the impact of our changes to these pages on your search engine rankings. We’ll then use this feedback for further improvement, constantly monitoring and optimising to ensure your website continues to deliver traffic and enquiries.
5. Content Creation: Based on our keyword research and also your own input, we’ll create a content plan and begin producing a regular flow of authoritative, relevant and shareable on-site content. This could be in the form of overhauling existing pages like your homepage or product/service pages or creating completely new pages, blog articles and ‘cornerstone content’.
6. Link Building: As well as creating the necessary on-site signals to improve your search presence, we’ll also look to build off-site signals as well. This primarily takes the form of link building which we do through a combination of tactics, including publishing content on highly relevant websites and blogs in order to link back to key pages and blog posts on your website. The compound effect of this content distribution and link building will help establish page and site authority and position you in front of new audiences.
7. Reporting: As we’ve said above, communication is key to great SEO, which is why we make it a priority to keep you in the loop on progress and also challenges ahead by providing you with regular reports. These will detail the previous month’s activities and their impact on rankings, organic search traffic and goals achieved. We’ll also set out the plan for the month ahead and how you can play a part.
Some Important SEO Statistics
You only have to look at the statistics below to realise how important search engines are to all our daily lives. As such, many businesses are reliant on the steady stream of sales and enquiries they receive through being found online.
SEO (search engine optimisation) describes the process by which the authority and relevance of your website is increased for particular search queries (keywords). Search engines want to show users the best and most authoritative pages for their searches. SEO is about building your brand online and demonstrating you are the go-to authority for your products or services. Over time you will see increased rankings for your website and an increase in traffic and sales or enquiries.
There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.
The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.
Your website and content need to be promoted in order to increase backlinks. Where another website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have backlinks from a variety of different websites; spending time on developing links from high-quality relevant websites is the ultimate goal.
Ensuring your website works and loads quickly across multiple devices and reviewing how visitors engage and use your website allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the search engine results.
SEO is almost certainly more beneficial when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with expert SEO help.
In other words, it makes sense to talk to us before you start building your website but it’s not a prerequisite. Speaking to an SEO company prior to or during your website’s design and construction can save you a lot of time and money in the long run.
Many web designers have a poor to average understanding of SEO and will focus too much on aesthetics and not enough on delivering an optimised website that people can actually discover online.
Understanding what visitors want from your website and what will help convert them into clients and customers is key to your website’s success at the end of the day.
We will always be realistic with how long SEO takes and when you can expect to start seeing results. That being said, we don’t believe in tying our customers into a fixed term contract . When you sign up you’ll be on a rolling contract and if for any reason you want to cancel then you just need to give us two month’s notice. This is because we will plan content and conduct outreach activity several weeks in advance. Of course, the onus is on us to make sure you’re happy and receiving value from our SEO services.
At Superb Digital we don’t sell off-the-shelf SEO packages as every business is unique with its own set of specific requirements. Before we can tell you how much it costs we need to discuss your goals and review your website. We’ll then provide you with a tailored SEO strategy and a written quotation. In our experience set price SEO packages are often ineffective “cookie-cutter” campaigns that are offshored to poor quality third party suppliers. This leaves you with very little control and transparency of the quality of the work carried out.
We have a close knit team of professional account managers, SEO experts and copywriters in order to keep control over quality and offer a transparent service. We will also report to you each month detailing our activities, website metrics and ongoing progress.
We can’t guarantee the top spot or a particular position for a particular search term on Google (and any SEO agency that does is telling porky pies). However, we will give you a frank and honest estimate of what can be achieved within your timescales and budget based on our experience and the data available to us. We believe our results speak for themselves and most of our clients that don’t have any existing page 1 rankings will achieve them within 6 months. Then it’s a case of moving the website toward the top half of page 1.
We don’t just measure rankings, however. We look at a number of key performance indicators (KPIs) such as the volume of organic traffic to your website, contact form completions and revenue generated. This data taken together gives us a more complete picture of performance than a fixation on rankings data alone. We track this data and report trends to determine whether the campaign is a success and how to keep making consistent improvements.
This depends on a whole host of factors including how old your website is, whether you’ve had SEO performed previously, the competitiveness of the keywords you want to optimise for and your budget. Once we have established these things, we’ll give you a schedule of works at the outset of the campaign and regular monthly reports so you can see how your website is performing as the campaign progresses. We’ll agree on KPIs with you upfront and these will be measured and benchmarked against.
The clients we work with that have very little search presence have all achieved page 1 rankings on key search terms within 6 months.
Yes, absolutely. We have a number of digital marketing and SEO clients who will be more than happy to talk to you to discuss, not only the results we’ve been able to achieve but also how they find working with us.
Choosing to outsource your SEO is a big decision. There are many factors you should look for, not least their results with previous clients, reviews, their own search engine rankings and whether or not you get on with them. With SEO being such a ‘dark art’ to so many people, trust and transparency are also key things to have. Read our full guide on how to select the right SEO agency for your business
The paid search results are always identified by a green AD symbol below the advertiser’s blue link. For most competitive searches, there are usually four paid results at the top of Google’s search results. The organic listings appear below these, sometimes with a map or ‘local pack’ if the search query has local intent. To appear in the paid search results a Google Adwords account and campaign is required. To rank within the organic listings you need a website with relevant content. To rank well you’ll need amazing content and good quality backlinks.
The colour of the “SEO hat” usually determines on which side of Google’s Webmaster Guidelines the SEO consultant’s tactics sit. Either conforming to (white hat) or ignoring (black hat). Of course there is a lot of grey area in the middle (hence the term grey hat SEO) which suggests that the SEO strategy skirts both within and outside of Google’s guidelines. Because there is a degree of ambiguity in these guidelines, there is a lot of debate as to what constitutes a white hat and grey hat SEO strategy.
At Superb Digital we are careful to stay on the right side of Google’s guidelines and employ tactics and methods that work but won’t put your site at risk of penalty.
The lifeblood of a high performing website is great content that sets it above the rest. This means content that provides genuinely useful information to visitors or is entertaining, unique and emotionally evocative. Whether in the form of news, guides, whitepapers, infographics or videos this content will answer questions your audience has and they’ll be happy to read it and even share on social media.
The real answer here is it depends on what article length is going to cover the topic in the best way possible. In our experience this usually means longer more detailed content rather than shorter. Many studies are showing that the top ranking web pages have in excess of 1,200 words. This is probably due to the quality and detail of the content resulting in a high number of synonyms and semantic keywords found throughout the content. This kind of content also means website visitors will spend longer on your website, which is a ranking signal in itself.
As well as ranking well, this type of content, often referred to as ‘long-form’ content, gets more shares across social media, most likely due to how useful readers find the information contained that they feel compelled to share with their peers. Read our guide to content length and ranking highly on Google.
Negative SEO is the process by which an SEO competitor purposely engages in black-hat tactics in order to get your website an algorithmic or manual penalty from Google, resulting in your website’s search ranking being downgraded.
Most of the time this is an attempt to give a competitor a competitive advantage by tanking the competition. Attacks can actually be quite common, but successful attacks are very rare.
The most common type of attack is the building of automated “spammy backlinks”. Google’s algorithm is sensitive enough to spot the tell tale signs of a negative SEO attack however so these tactics rarely pay off.
At Superb Digital we utterly condemn the cynical practice of negative SEO and will refuse to work with any company that practices it or asks us to. Read our guide to surviving a negative SEO attack.
You may not realise it, but Google actually updates its search engine algorithm over 1,000 times a year. Most updates go completely unnoticed and certainly don’t warrant a name. There are however updates to Google’s ranking algorithm that are of such significance they have been given a name, often the ‘codename’ the project had within Google before its release.
Updates such as Google Panda and Penguin, which landed in 2011 and 2012 respectively, were used to weed out low quality websites with poor content (Panda) and those with poor quality backlinks (Penguin).
Updates such as Hummingbird in 2013, Pigeon in 2014 and Mobilegeddon in 2015 were designed to improve the quality of Google’s search results by favouring websites that use high-quality detailed content (Hummingbird), are based locally to the searcher (Pigeon) or those websites which display well on mobile devices respectively (Mobilegeddon).