Igniting your Revenue Growth

We craft tailored search engine optimisation strategies for businesses who manufacture and sell products online and we’re pretty good at it too, generating as much as ten times return on investment for many of our clients.

Ultimately, you’re on this page reading these words, because you’re not getting the revenue from your website that you rightly deserve. So that means you have a problem.

Your website is amazing and you get great feedback, but when it comes to Google’s search results it may as well not exist

You’re spending a small fortune on Google Ads but when it comes to the organic listings your products are nowhere to be found

You’ve historically done SEO in-house but you’ve reached a point where growth has stalled and you’re not sure what to do next

You’re unsure what you’re actually paying for when it comes to your current SEO agency and don’t really understand their reports

“We have seen a 50%+ increase in revenue since partnering with Superb.”

JACK ENGLAND, DIRECTOR, BITCADE

SEO Services for Manufacturers

At Superb Digital we never sell off-the-peg SEO services and will always take the time to understand your business, your market, your products, and your website so we can customise our approach for the best results.

SEO Audit
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The bedrock of any SEO strategy is a comprehensive, technical and in-depth review of your website. This is where we’ll start in order to understand how your website is performing and what on-site issues need to be addressed.

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Keyword Research
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We will uncover your most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page optimisation work and ongoing content production, including your blog.

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Competitor Analysis
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Based on the results of our keyword research, we will then look to research your online competitors in order to understand why they rank where they do and what you need to do to outrank them. This work also feeds into both our content creation and link building activity.

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Technical Optimisation
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SEO audits will often throw up a number of technical issues with a website that is preventing its optimal performance. These could range from page load speeds, 404 errors, duplicate content, improper redirects, or any number of other issues. The technical SEO phase will fix any serious issues is essential before the onsite optimisation work begins.

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On Page Optimisation
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A huge part of the SEO process in the initial stages of the campaign is invariably centred around on-page optimisation. Based on our initial audit and keyword research we will optimise all on-page ranking factors such as metadata, code, image and page load speed.

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Google My Business
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A well optimised Google My Business listing is essential for local SEO is if your business needs to attract local customers. We help to tailor your online presence to demonstrate that you are a reputable and credible business, keen to interact with your audience, meet their needs and exceed their expectations.

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Content Creation
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The development of engaging content that is actually beneficial to your website’s visitors, as well as Google, is crucial to the success of your SEO strategy. We’ll make sure your existing content is working as well as it should be and create new pages where needed.

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Link Building & Outreach
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Link building is incredibly powerful but also difficult to do right. Using a combination of tactics, including guest blogging, we’ll make sure the links we build aren’t just high-quality, but high-relevancy and from authoritative websites. We always favour quality over automated and ineffective link building.

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Penalty Recovery
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We’ll gain a comprehensive understanding of what resulted in you receiving a penalty which will help us clean up any other issues that could cause you problems in the future. We’ll then take the necessary steps and refinements to help you recover and avoid experiencing any issues in the future.

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SEO Audit

SEO Audit

The bedrock of any SEO strategy is a comprehensive, technical and in-depth review of your website. This is where we’ll start in order to understand how your website is performing and what on-site issues need to be addressed.

Read More

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Keyword Research

Keyword Research

We will uncover your most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page optimisation work and ongoing content production, including your blog.

Read More

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Competitor Analysis

Competitor Analysis

Based on the results of our keyword research, we will then look to research your online competitors in order to understand why they rank where they do and what you need to do to outrank them. This work also feeds into both our content creation and link building activity.

Read More

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Technical Optimisation

Technical Optimisation

SEO audits will often throw up a number of technical issues with a website that is preventing its optimal performance. These could range from page load speeds, 404 errors, duplicate content, improper redirects, or any number of other issues. The technical SEO phase will fix any serious issues is essential before the onsite optimisation work begins.

Read More

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On Page Optimisation

On Page Optimisation

A huge part of the SEO process in the initial stages of the campaign is invariably centred around on-page optimisation. Based on our initial audit and keyword research we will optimise all on-page ranking factors such as metadata, code, image and page load speed.

Read More

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Google My Business

Google My Business

A well optimised Google My Business listing is essential for local SEO is if your business needs to attract local customers. We help to tailor your online presence to demonstrate that you are a reputable and credible business, keen to interact with your audience, meet their needs and exceed their expectations.

Read More

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Content Creation

Content Creation

The development of engaging content that is actually beneficial to your website’s visitors, as well as Google, is crucial to the success of your SEO strategy. We’ll make sure your existing content is working as well as it should be and create new pages where needed.

Read More

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Link Building & Outreach

Link Building & Outreach

Link building is incredibly powerful but also difficult to do right. Using a combination of tactics, including guest blogging, we’ll make sure the links we build aren’t just high-quality, but high-relevancy and from authoritative websites. We always favour quality over automated and ineffective link building.

Read More

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Penalty Recovery

Penalty Recovery

We’ll gain a comprehensive understanding of what resulted in you receiving a penalty which will help us clean up any other issues that could cause you problems in the future. We’ll then take the necessary steps and refinements to help you recover and avoid experiencing any issues in the future.

Read More

How SEO Fits into your Marketing Strategy

We don’t need to tell you how important SEO is to generating revenue. The reason you’re here is because you know this already. But you might not realise just how pivotal SEO can be to your long term business strategy and the scale to which it can truly transform your revenue.

SEO is also key when it comes to establishing wider brand recognition and trust at a national or even international level. This, in turn, can unlock the door to a whole new scale of revenue growth – that is, going from generating tens, or hundreds of thousands per month, to generating millions.

Whether it’s opening the floodgates to huge volumes of traffic hitting your key landing pages, or confirming your reputation as the only real show in town when it comes to your market, SEO is simply too powerful a weapon not to wield.

85%

of consumers conduct online research before making a purchase

How Superb Digital can Unlock the True Revenue Potential of your Business

We have a track record of delivering fantastic revenue growth for our clients with SEO, often as much as ten times ROI (or even more in some cases).

We’re also upfront and honest enough to tell you that this takes time and it takes serious investment.

But the rewards are most certainly there!

In fact, if you give us a bit of information first, we can give you a pretty good estimation of how long it will take and how much it will cost.

In the long term though, our aim is to make our clients think bigger and go beyond the ceiling presented by being at the top of page one in the search results. To do that we have become a strategic partner to many of them, integrating into their wider business strategy and brand marketing.

We understand what this transition involves and so our SEO tactics don’t remain static but adapt to start looking at your wider sales funnel and brand reach. We do this by creating and promoting the kind of highly authoritative content that will help establish you in people’s minds (as well as Google’s) as the go-to company in your market space.

72.7%

increase in online retail sales in 2020

Since working with Superb Digital our store has started to take a lot more revenue, visitor traffic was increasing every month and products were appearing on page one on Google…the no.1 SEO company in town!

Leigh, Owner, Superior Vapour

Are we a good fit to work together?

Book a strategy call

Our approach to successful organic SEO

Step 1 Discovery

Exemplary SEO requires effective communication. It’s why we always begin by asking the right questions in order to understand your business, your products, their unique selling points and the problems they solve for your customers. We’ll use our initial strategy call to explain our process in more detail as well and establish goals and KPIs so we can track and measure the ongoing progress of your campaign.

Step 2 Website Audit

A website audit has several functions, but in short it allows us to uncover any issues which could be a barrier to your ongoing search performance. These can include technical, content and backlink issues. We can either fix these issues ourselves or work with your in-house team or web developer. As part of your website audit we will also conduct competitor research.

Step 3 Keyword Research

The keyword discovery phase determines the best non-brand terms to optimise your website in order to capture the kind of traffic most likely to turn into customers. This doesn’t have to exclusively relate to your product or product category pages, but can include searches prospective customers might make during the ‘awareness stage’ of the sales cycle. These are the ‘long tail’ keywords, related to educational search queries, where we can serve up informational content that helps answer your customer’s questions and brings them into your sales funnel.

Step 4 On-Site Optimisation

Also known as on-page optimisation, this is a continual process of optimisation and refinement across your entire website. We’ll establish your key ‘landing pages’ and use various tools to measure and analyse the impact of our changes to these pages on your search engine rankings. We’ll then use this feedback for further improvement, constantly monitoring and optimising to ensure your website continues to deliver traffic and enquiries.

Step 5 Content Creation

Based on our keyword research and also your own input, we’ll create a content plan and begin producing a regular flow of authoritative, relevant and engaging on-site content. This could be in the form of overhauling existing pages like your homepage or product or product category pages, or creating completely new pages, blog articles and ‘cornerstone content’.

Step 6 Link Building

As well as creating the necessary on-site signals, we’ll also look to build off-site signals as well. This primarily takes the form of link building which we do through a combination of tactics, including digital PR and publishing guest articles on relevant blogs that link back to your own website. The compound effect of this will help establish page and site authority and position you in front of new audiences.

Step 7 Reporting

As we’ve said above, communication is key to great SEO, which is why we make it a priority to keep you in the loop on progress and also the challenges ahead. We do this by providing you with a comprehensive real-time dashboard and monthly reports. Combined, these will detail all our activity and its impact on rankings, organic search traffic and goals achieved. We don’t hide behind the data either, so we’ll walk you through your report every month, answering any questions you might have.

SEO Glossary

SEO FAQ

What do your SEO services cost?
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Our SEO services aren’t off-the-shelf packages so this is a difficult question to answer. It depends on lots of things, such as the scale of your website, how established your competition is, what you want to achieve and how quickly you want to achieve it.

As a rough guide though, for a single website, our SEO packages usually start at £1,500 per month rising to £5,000 at the other end of the scale.

What kind of return on investment can I expect from organic SEO?
FAQs

This really is the million dollar question!

So your ROI is dependent on many factors. Primarily this will come down to how much you’re willing to invest on a monthly basis, as this is the main determinant of what we can achieve and how quickly. Other factors include how established in the search results your competition is, how competitive your industry is, as well as the current state of your website and content.

From our own real-world experience in increasing site rankings on relatively competitive search terms and the associated uptick in traffic and sales, we can confidently say that most of the businesses that approach us can expect to achieve around ten times ROI in year two.

How long can I expect to wait to start seeing results?
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This depends on how much you’re willing to invest but it is also highly dependent on the competitiveness of your market and the length of your sales cycle. It also depends on how you define results. If you have an ecommerce site with low-ticket products, and taking an increase in revenue as an obvious campaign goal, then usually we can expect to start seeing significant rankings increases and associated sales growth, in the last half of year one or start of year two.

For companies with high-ticket products and much longer and complex sales cycles, this can be a far more complex question.

When we have more information on your products, target keywords, average sales value and conversion rate, we can give you a pretty accurate prediction of how long it will take for you to start seeing serious money coming out the other end of the equation.

Why should I work with an SEO agency and not build an in-house team?
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Well, it’s gonna be a lot easier, a lot quicker and a lot less risky outsourcing to an experienced SEO agency like Superb Digital. That’s because we know what we’re doing and we have the team and the economies of scale to do it month in month out at an affordable fee.

For SMEs, it can be uneconomical and challenging in-housing many services (IT and finance spring to mind) but trying to in-house SEO is particularly tricky as there are just so many moving parts and differing skill sets needed to effectively run a campaign.

When is the best time to engage an SEO agency?
FAQs

Ideally, before you’ve even built your website. This is because SEO, specifically keyword research, is an intrinsic consideration when designing your site architecture. It’s also something quite a lot of web developers claim to understand but very few actually do in practice.

That’s not to say it’s the end of the world if you’ve already built your site. In fact, most of the time, after a bit of restructuring and technical optimisation work we can get your site architecture in good SEO shape to begin on-page optimisation work.

The sooner you can invest in SEO the better, at the end of the day.

How do I know I’m working with a reputable SEO agency?
FAQs

The proof is in the pudding as they say. Of course, you can’t necessarily afford to wait a year or two, only to realise that the SEO agency you’re working with are somewhat of the over-promising, under-delivering, hide-behind-meaningless-data variety.

As such, it’s absolutely critical you do your due diligence to find out who you’re dealing with. This includes looking at case studies, online reviews, but also just paying attention to what the company is saying. Beware any agencies that promise the world or guarantee results, as there are just no guarantees in SEO (what with Google calling the shots at the end of the day).

If it seems too good to be true, it probably is. SEO takes time and it takes serious investment. A reputable agency will tell you that from the outset.

You can read more about finding the perfect SEO agency for you, in this blog post.

How do you measure success?
FAQs

When it comes to selling a product, or products, the sales speak for themselves. But this is to oversimplify things somewhat, when it comes to measuring success over the short to medium term.

First of all, we have to determine your sales cycle and the average length of the customer journey (which could be days, weeks, months or even years). This is largely determined by the cost of your product and your market.

Whether your site has ecommerce functionality, an enquiry form or whether your aim is to just get interested parties on the phone to sell to them, will also be a determining factor. For companies with very long sales cycles and very high ticket products, the aim may be to increase downloads of a lead magnet such as a guide or e-book and harvest email addresses in the process.

Whether lead gen or direct online sales, we can establish the metrics to measure success and establish what you need to start growing your revenue.

I have high-ticket products and a long sales cycle. How does this affect SEO strategy?
FAQs

Selling high-ticket products with long purchase journeys is not as straightforward as selling low-ticket items, with established search volume, on an ecommerce site. This is because the focus will be on lead generation and the need to nurture your prospective customers over the long term by creating a sales funnel and serving them the right content to push them down this funnel.

The aim is to get leads requesting a demo, picking up the phone to talk to you or coming into your physical store to see your product in the flesh. Our SEO strategy therefore needs to reflect this, by creating content that serves both the top and bottom of the funnel and measuring the right results.

Do you have a minimum contract term?
FAQs

We ask new clients to commit for a minimum of six months and the reason for this is that it usually takes around this long to start seeing a rise in rankings. It also helps us determine if a potential client is serious about investing in SEO over the long term.

After this six month period we have a two month cancellation policy which means we need two full calendar months before we will cease all activity and stop invoicing.

Ultimately, SEO isn’t a set and forget exercise so you just have to be prepared to be in it for the long term if you really want to get the revenue growth and ROI you really want.

Do you only work with eCommerce sites?
FAQs

Not at all. Many of our manufacturing clients don’t have websites with ecommerce functionality. It largely depends on their products and the platform their website is set up on. Many of our clients have high ticket items that cost thousands, or even tens or hundreds of thousands, and often this is about lead generation and nurturing, instead of generating direct sales through the website.

If we think ecommerce functionality will be advantageous to you, then we’ll suggest it and can put together a quote for a new website with ecommerce functionality.

I sell in the B2B space. Can you help my business?
FAQs

Our seasoned copywriters are all fantastic at researching new industries and topics and will inevitably become more immersed and knowledgeable at writing about your industry over time. That being said, they’re not specialists and so intricate and often complex knowledge of your products will require a more collaborative approach.

With this kind of content we will conduct an interview with you or one of your team, which we’ll record. We’ll make sure we’re asking the right questions in order to produce content that’s come straight from the horse’s mouth, with all that wonderful technical know-how and product detail included.

Can I speak to some of your clients?
FAQs

Absolutely. We make it our mission to be as transparent about what we do as possible and that includes letting you speak to our clients to get a third party perspective. Just let us know and we can get a call arranged with an appropriate client.

SEO Insights

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