Effective Date: 18-08-2021
Last Updated: 04-06-2026

Your privacy is important to us

Superb Digital is located at:

Spike Island 133 Cumberland Road, Bristol
BS1 6UX City of Bristol , United Kingdom
0117 251 0060

At Superb Digital, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Consent Management (Kilo CMP)

To give you full control over your privacy, we use Kilo CMP, a lightweight Consent Management Platform.

• Explicit Consent: We do not drop any non-essential cookies (Analytics, Marketing, or Personalisation) unless you explicitly click “Accept” on our consent banner.
• Withdrawal of Consent: You can change your preferences at any time. Look for the “Cookie Settings” banner in our footer to reopen the consent window and adjust your choices.

2. Google Consent Mode V2

We have implemented Advanced Google Consent Mode V2. This technology allows us to respect your privacy while still understanding our website’s performance:

• If you consent: Tags fire normally with full cookie functionality.
• If you decline: No tracking cookies are stored. Instead, “cookieless pings” are sent to Google. Limited, cookieless signals are sent to Google for aggregated reporting and modelling purposes.

3. Cookie & Local Storage Audit

We use cookies and similar technologies (such as HTML5 Local Storage and tracking pixels) to ensure our website functions correctly and to analyse traffic. Below are the specific items used on this site:

Provider	Item Name	Purpose	Category	Duration
Kilo CMP	user_consent_kilo	Stores your privacy preferences (Local Storage).	Strictly Necessary	Persistent (stored until deleted by the user or cleared via browser settings)
Google	__Secure-ENID	Fraud prevention and user preference storage.	Strictly Necessary	13 Months
Google	AEC	Ensures requests within a browsing session are made by the user.	Strictly Necessary	6 Months
Google Analytics	_ga	Main cookie used to distinguish unique users.	Analytics	13 months
Google Analytics	_ga_JQ0ESZ9WPT	Used to persist session state in GA4.	Analytics	13 months
Google Ads	_gcl_au	Used by Google AdSense for conversion tracking.	Marketing	90 Days
Meta (Facebook)	_fbp	Used to deliver advertisement products on Facebook.	Marketing	90 Days
Meta (Facebook)	datr	Identifies the browser for security and site integrity.	Marketing	2 Years
LinkedIn	bcookie	Browser identifier cookie to track use of embedded services.	Marketing	2 Years
LinkedIn	li_gc	Stores guest consent to the use of cookies for non-essential purposes.	Marketing	6 Months
LinkedIn	lidc	Used for routing to optimise data center selection.	Marketing	24 Hours
LinkedIn	UserMatchHistory	ID syncing for LinkedIn Ads retargeting.	Marketing	30 Days
Hotjar	_hjSession	Holds current session data to ensure subsequent requests are attributed correctly.	Analytics	30 Minutes
Hotjar	_hjSessionUser	Persists the Hotjar User ID, unique to that site.	Analytics	1 Year
DoubleClick	test_cookie	Checks if the user’s browser supports cookies.	Marketing	15 Minutes
DoubleClick	IDE	Used by Google DoubleClick to register and report actions after viewing ads.	Marketing	1 Year

4. Legal Bases for Processing

Under the GDPR, we must have a “lawful basis” for every way we use your personal data. We rely on the following:

• Consent: For all non-essential cookies, including Analytics (GA4, Hotjar) and Marketing (Google Ads, Meta, LinkedIn). You provide this via the Kilo CMP.
• Contract: For processing your data when you request a quote, purchase a service, or interact with our e-commerce features.
• Legitimate Interest: For essential website security, fraud prevention, and basic site optimisations that do not override your fundamental rights.
• Legal Obligation: Where we are required to keep records for tax, accounting, or regulatory purposes.

5. Data Retention

We only retain personal data for as long as is necessary to fulfill the purposes for which it was collected:

• Inquiry Data: Information submitted via contact forms is held for [e.g., 2 years] unless a business relationship is established.
• Transaction Records: Financial data is retained for 7 years to comply with UK tax and accounting laws.
• Analytics Data: Anonymised traffic data in GA4 is retained for [e.g., 14 months].

6. Personally-Identifying Information & E-commerce

We collect personal data only when necessary to provide our services to you.

• Website Interactions: If you book a call or use one of our contact forms, we collect your name and email address to respond to your inquiry.
• E-commerce & Transactions: If you purchase services from Superb Digital, we collect financial and personal information required to process the transaction. We collect this data only insofar as is necessary to fulfill the purpose of your interaction.
• Data Security: While we use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure. We maintain rigorous internal protocols to mitigate risks.

7. Links to External Sites

Our website may contain links to external sites (such as partner agencies or social media platforms) that are not operated by us. We have no control over the content or privacy practices of these third-party sites. We strongly advise you to review the Privacy Policy of every site you visit.

8. Your Data Rights

Under the GDPR, you have the following rights:

• Access & Portability: Request a copy of the data we hold about you.
• Rectification & Erasure: Request that we correct or delete your personal data.
• Object to Processing: You can object to our use of your data for marketing at any time.

To exercise these rights, please contact us at the details below.

9. International Data Transfers

We use service providers like Google, Meta, and LinkedIn, which are based in the United States. We ensure that these providers adhere to the UK Extension to the EU-U.S. Data Privacy Framework to ensure your data is protected to a standard equivalent to UK law.

10. Contact Information

Superb Digital, Spike Island, 133 Cumberland Road, Bristol, BS1 6UX
Phone: 0117 251 0060
Email: hello@superb.digital