At Superb Digital, we don’t believe in one-size-fits-all solutions. Our process is tailored to meet the unique needs of your online store, combining in-depth audits, targeted keyword research and unique content creation. With our experience in e-commerce and deep understanding of Shopify’s capabilities, we focus on driving the right kind of traffic – visitors who are ready to buy.
Whether you’re looking to boost visibility, increase conversions or outshine your competitors, we’ll handle every aspect of your store’s optimisation.
An in-depth website quality audit is the cornerstone of our SEO strategy, pinpointing technical issues and optimisation opportunities unique to Shopify. During this stage, we’ll conduct a deep dive into your store, analysing everything from site speed and structure to hidden errors that may be holding back your rankings. By identifying these barriers early, we can prioritise fixes that will have the biggest impact on your store’s visibility and overall performance.
Product-focused keyword research is crucial for crafting a winning Shopify SEO strategy. Our SEO team will dive into the search terms your potential customers are using, identifying the keywords your products should be ranking for, but aren’t yet.
This insight informs our on-page optimisation and content strategy, helping us refine existing product pages or create new ones that align perfectly with your customers’ searches.
Understanding why your competitors outrank you is key to improving your Shopify store’s visibility. During this stage of the process, we conduct a detailed competitor analysis, diving into their strategies and uncovering the tactics that are driving their rankings. With these insights, we can pinpoint exactly what needs to be done to boost your store’s position and outperform the competition in search results.
As a Shopify business, your product pages are worth their weight in gold. We ensure all of your key product pages are fully optimised for important ranking factors, including metadata, clean HTML structure and fast-loading images.
Beyond that, we focus on refining on-page content and user experience, making it easier for customers to find, engage with and buy your products. We’ll also look at sitewide elements, like internal linking, to strengthen the overall SEO of your store.
Your site needs content that speaks directly to your audience and aligns with your industry’s needs. It’s not just how you rank higher but also how you connect with your customers and showcase your brand.
We’ll review your existing product descriptions, landing pages and blog content to ensure they’re fully optimised. Where new content is needed, our versatile copywriting team steps in, creating engaging copy that resonates with your audience and fits your industry perfectly. Whether it’s detailed product descriptions or compelling blog posts, we craft content that drives traffic and conversions for your Shopify store.
Internal linking is about creating connections between the pages on your Shopify store, making it easier for both search engines and customers to navigate. We link relevant product, category and blog pages together, helping customers find what they’re looking for while boosting the visibility of key pages in search results.
Product category pages help your customers find the products they want, and are key for boosting your store’s rankings. We optimise your category pages with targeted keywords, clear navigation and compelling content that guides shoppers while making it easy for search engines to understand your offerings. By enhancing these pages, we improve your site’s structure, increase visibility in search results and make it easier for customers to browse and buy.
An in-depth website quality audit is the cornerstone of our SEO strategy, pinpointing technical issues and optimisation opportunities unique to Shopify. During this stage, we’ll conduct a deep dive into your store, analysing everything from site speed and structure to hidden errors that may be holding back your rankings. By identifying these barriers early, we can prioritise fixes that will have the biggest impact on your store’s visibility and overall performance.
Product-focused keyword research is crucial for crafting a winning Shopify SEO strategy. Our SEO team will dive into the search terms your potential customers are using, identifying the keywords your products should be ranking for, but aren’t yet.
This insight informs our on-page optimisation and content strategy, helping us refine existing product pages or create new ones that align perfectly with your customers’ searches.
Understanding why your competitors outrank you is key to improving your Shopify store’s visibility. During this stage of the process, we conduct a detailed competitor analysis, diving into their strategies and uncovering the tactics that are driving their rankings. With these insights, we can pinpoint exactly what needs to be done to boost your store’s position and outperform the competition in search results.
As a Shopify business, your product pages are worth their weight in gold. We ensure all of your key product pages are fully optimised for important ranking factors, including metadata, clean HTML structure and fast-loading images.
Beyond that, we focus on refining on-page content and user experience, making it easier for customers to find, engage with and buy your products. We’ll also look at sitewide elements, like internal linking, to strengthen the overall SEO of your store.
Your site needs content that speaks directly to your audience and aligns with your industry’s needs. It’s not just how you rank higher but also how you connect with your customers and showcase your brand.
We’ll review your existing product descriptions, landing pages and blog content to ensure they’re fully optimised. Where new content is needed, our versatile copywriting team steps in, creating engaging copy that resonates with your audience and fits your industry perfectly. Whether it’s detailed product descriptions or compelling blog posts, we craft content that drives traffic and conversions for your Shopify store.
Internal linking is about creating connections between the pages on your Shopify store, making it easier for both search engines and customers to navigate. We link relevant product, category and blog pages together, helping customers find what they’re looking for while boosting the visibility of key pages in search results.
Product category pages help your customers find the products they want, and are key for boosting your store’s rankings. We optimise your category pages with targeted keywords, clear navigation and compelling content that guides shoppers while making it easy for search engines to understand your offerings. By enhancing these pages, we improve your site’s structure, increase visibility in search results and make it easier for customers to browse and buy.
When it comes to SEO for Shopify stores, the right strategy can make or break a business. Shopify is a powerful platform, but without effective optimisation, your products might struggle to get noticed. That’s where we come in.
With years of experience working with Shopify businesses, we know how to tailor strategies that work for your unique store. From technical SEO to targeted keyword research and content optimisation, we’ll make sure you rank higher, attract more customers and make more sales.
Whether you’re a local brand or selling nationwide, our bespoke Shopify SEO service will help you outperform the competition.
72%
of business owners with an SEO strategy said it improved their bottom line
Bitcade
We transformed Bitcade’s outdated Shopify store with a complete redesign and SEO overhaul, including technical fixes, product page optimisation and a targeted blog strategy.
The results – a 335% increase in revenue, a 166% boost in conversions and a 296% rise in leads.
Take a look at the full case study here.
While working with vintage jewellery brand Lillicoco to optimise their Shopify store, we focussed on product page SEO, targeted keyword strategy and enhanced content.
The results – a 94% increase in revenue and a 263% boost in organic traffic year-on-year.
Take a look at the full case study here.
Your Shopify store should do more than just attract visitors – it should turn them into paying customers. That’s where Conversion Rate Optimisation (CRO) comes in. We look at every step of your customer’s journey, from landing on your homepage to completing checkout, identifying quick wins that can boost your sales. By refining product descriptions, improving navigation and removing roadblocks in the shopping experience, we help increase conversions and average order value. Paired with our expert Shopify SEO, CRO ensures your site delivers results.
Curious about easy fixes that could increase your e-commerce store’s revenue? Download our free CRO Cheatsheet today to get started.
90%
Did toy know 9 out of 10 E-commerce Businesses Fail within the first 120 days
We know that running a successful Shopify store isn’t easy. Between managing products, handling orders and providing top-notch customer service, there’s little time left to focus on SEO. That’s why we’re here.
Here at Superb Digital, we have a lot of experience working in Shopify. You could say the platform is our bread and butter; from fixing technical issues to crafting targeted SEO strategies, we take the guesswork out of e-commerce optimisation, allowing you to focus on growing your business.
Choosing a Shopify-savvy SEO agency means partnering with experts who know the platform inside and out. We tailor our approach to your specific needs, ensuring that every change we make is designed to deliver results. With our experience, technical knowledge of the platform and proven strategies, you can trust us to boost your store’s rankings, improve traffic and drive more sales.
“Thanks to Superb Digital’s unwavering commitment and expertise, our business has not only thrived but has also been set on a path towards unprecedented success. I wholeheartedly recommend Superb Digital to anyone seeking exceptional digital marketing services. They are the real deal and have undoubtedly earned our trust and gratitude.”
HAMZA RAZA – OPERATIONS MANAGER – HOME IMAGE DIRECT
Online revenue
Generated in first 12 months
Increase in revenue
Figures based on Jun-Sep 22 data compared to Oct-Jan 23
Increase in traffic
Figures based on Jun-Sep 22 data compared to Oct-Jan 23
When it comes to crafting Shopify-specific SEO strategies, you need an agency that understands both e-commerce and the platform’s unique intricacies. Our tight-knit team, made up of SEO strategists, content creators and technical specialists, bring decades of combined experience to every project. We’ve worked with a diverse range of industries – from fashion and beauty to tech, homeware and beyond – giving us deep insight into what it takes to succeed as a Shopify business.
Whether it’s fixing technical hiccups or creating content that converts, we take the time to get to know your business, your products and your customers so we can craft a strategy that fits like a glove.
You can get to know our team here.
Absolutely! Shopify is an excellent platform for e-commerce and offers a solid foundation for SEO, but it does come with its own unique challenges. Our Shopify SEO services address issues like duplicate content, limited URL customisation and app integrations. We’ll optimise product pages, category pages and metadata while addressing common Shopify challenges like duplicate content. Additionally, we focus on enhancing site speed, implementing structured data, and creating valuable content to attract organic traffic. The goal is to increase your search rankings, bring in more potential customers and boost sales for your Shopify store.
Yes, we can! Whether you’re moving from another platform to Shopify or restructuring an existing Shopify store, we handle every step to protect your SEO. Our process includes setting up 301 redirects, preserving existing rankings, fixing broken links and ensuring your site structure and metadata are correctly transferred. We take a careful, strategic approach to minimise disruptions, helping you maintain traffic, rankings and sales during the migration process.
SEO is an ongoing process and, while it’s effective, it’s not instant. Although it’s possible to see results sooner, most clients will start to see noticeable improvements within 9-12 months, but this depends on many factors, like the competitiveness of your industry, the current state of your website and the level of optimisation required. Our approach focuses on sustainable growth, so results build over time. As your rankings improve, you’ll see a steady increase in traffic and sales, delivering a significant ROI over the medium to long term and well worth the investment.
