Our comprehensive website quality audit identifies key areas for improvement across your ecommerce website. During this process, we analyse technical issues, on-page elements and overall site health to ensure your store is fully optimised for search engines. This audit lays the foundations for a targeted strategy and informs the early stages of each campaign.
A cornerstone of any SEO campaign, keyword research allows us to identify high-value search terms and will show us which queries your site is and isn’t ranking for. Focusing on buyer intent, we find the keywords that match your customers’ needs. This will then inform our on-page optimisation and content planning, whether that be improving existing pages or creating new ones.
Informed by issues identified during the preliminary website quality audit, technical optimisation addresses critical issues such as page speed, alt tags, mobile usability and structured data, helping to improve rankings and deliver a seamless shopping experience.
On-page optimisation is absolutely crucial to any ecommerce SEO campaign, and one of the most important areas of our work here at Superb Digital. This involves refining metadata, HTML, headers, product descriptions and content to improve search visibility. We’ll also look at other sitewide factors such as internal linking.
Content is so much more than words on a page; it is the backbone of modern ecommerce SEO and massively impacts brand perception. Our copywriters are second to none and will take the time to properly understand your business before reviewing product descriptions, blog content and category pages, and creating new copy as required.
Off-site signals are an essential element of ranking websites. Our link-building efforts focus on acquiring high-quality backlinks to boost domain authority and search rankings. We engage in outreach to build natural relationships with relevant sites, improving your online visibility and driving referral traffic. Rest assured, we never take risks when it comes to link building either and only use established whitehat tactics.
A good SEO campaign is dynamic and adaptive and this relies on reliable analytics and regular reporting. Our tailored reporting provides actionable insights into your SEO performance, tracking key metrics such as organic traffic, conversions, and user behaviour, helping us refine our strategy to ensure continuous growth in sales and visibility.
Our comprehensive website quality audit identifies key areas for improvement across your ecommerce website. During this process, we analyse technical issues, on-page elements and overall site health to ensure your store is fully optimised for search engines. This audit lays the foundations for a targeted strategy and informs the early stages of each campaign.
A cornerstone of any SEO campaign, keyword research allows us to identify high-value search terms and will show us which queries your site is and isn’t ranking for. Focusing on buyer intent, we find the keywords that match your customers’ needs. This will then inform our on-page optimisation and content planning, whether that be improving existing pages or creating new ones.
Informed by issues identified during the preliminary website quality audit, technical optimisation addresses critical issues such as page speed, alt tags, mobile usability and structured data, helping to improve rankings and deliver a seamless shopping experience.
On-page optimisation is absolutely crucial to any ecommerce SEO campaign, and one of the most important areas of our work here at Superb Digital. This involves refining metadata, HTML, headers, product descriptions and content to improve search visibility. We’ll also look at other sitewide factors such as internal linking.
Content is so much more than words on a page; it is the backbone of modern ecommerce SEO and massively impacts brand perception. Our copywriters are second to none and will take the time to properly understand your business before reviewing product descriptions, blog content and category pages, and creating new copy as required.
Off-site signals are an essential element of ranking websites. Our link-building efforts focus on acquiring high-quality backlinks to boost domain authority and search rankings. We engage in outreach to build natural relationships with relevant sites, improving your online visibility and driving referral traffic. Rest assured, we never take risks when it comes to link building either and only use established whitehat tactics.
A good SEO campaign is dynamic and adaptive and this relies on reliable analytics and regular reporting. Our tailored reporting provides actionable insights into your SEO performance, tracking key metrics such as organic traffic, conversions, and user behaviour, helping us refine our strategy to ensure continuous growth in sales and visibility.
Here at Superb Digital, our ecommerce SEO strategies are designed to deliver measurable results. Whether increasing visibility, boosting conversions, or expanding your customer base, our goal is simple: to achieve sustainable growth for your ecommerce brand.
Below are just a few of our ecommerce SEO success stories.
72%
of business owners with an SEO strategy said it improved their bottom line
CMS: Shopware 6
Birmingham-based wallpaper supplier Home Image Direct are testament to the speed at which we can grow ecommerce revenue using Google Ads.
When Home Image Direct approached us, they had just built a new site using a CMS called Shopware 6. Despite their best efforts, the website had failed to deliver on its goal of bringing the company significant new revenue.
Following a site audit and technical optimisation, our first port of call was to create content, of which there was none. Working closely with the client, we then devised a comprehensive blog strategy, covering both main category pages and relevant long-tail search terms.
Within the first 12 months of Home Image Direct’s campaign, we saw a 605% growth in organic traffic, which, along with Google Ads, helped them to achieve a whopping 861% increase in website revenue.
Take a look at the full case study here.
CMS: Shopify
When arcade manufacturer Bitcade reached out to us back in 2020, they had an outdated Shopify website and very little search presence.
After a thorough audit and website redesign, we focused on improving keyword rankings for competitive search terms, optimising product pages and implementing a comprehensive blog strategy.
The result was a remarkable 335% increase in revenue, 166% increase in conversions and 296% increase in leads.
Take a look at the full case study here.
Having outgrown their Etsy store, luxury vintage jewellery brand Lilicoco were on the lookout for an SEO partner who could help them with a range of digital activities, from content creation and technical SEO to onsite optimisation.
As such, we developed an integrated SEO and PPC strategy that focused on improving organic search visibility for niche jewellery terms and educating customers on the origins and history of their products.
Our approach involved fixing technical SEO issues on their Shopify site, creating high-quality long-form content and enhancing site usability.
These efforts, combined with targeted paid search campaigns, led to a 94% increase in revenue and a 263% boost in organic traffic.
Take a look at the full case study here.
A good ecommerce SEO strategy starts with an understanding of your industry sector and target audience.
Here at Superb Digital, we make this our priority, conducting thorough market research and competitor analysis to identify where your business can gain a competitive edge.
By analysing keyword trends, customer behaviour and seasonal patterns, we build a strategy tailored to your unique needs, ensuring that your products are visible to the right audience at the right time.
Key to any ecommerce SEO campaign is website optimisation. In order to drive organic traffic, we focus on fine tuning product pages, metadata and category structures to align with search intent.
By implementing and improving technical SEO elements, such as site speed, mobile usability and product schema, our team will ensure your website is Google-friendly and provides a seamless shopping experience.
An ecommerce business is only as good as its reputation; Google actively rewards sites that demonstrate authority and customers want to know they’re buying from a brand they can count on.
Via the creation of high-quality content, such as product guides, reviews, and blog posts, we ensure that your site’s messaging is clear and consistent, boosting both your credibility and your rankings.
Conversion Rate Optimisation (CRO) is all about making it easier for your customers to find what they need and purchase your products. Even the smallest of changes, such as simplifying navigation, streamlining checkout or optimising product descriptions, can make a world of difference. CRO is a cost-effective means of boosting revenue, and there are usually a lot of ‘quick wins’ to be had.
By focusing on user experience and removing obstacles, we’ll optimise key areas of your website, such as your homepage, product listings and product category pages, as well as that all-important shopping cart. Combined with SEO, CRO ensures your site not only attracts the right traffic, but converts it into real sales.
Find out if there are any quick wins to be had on your site by downloading our free CRO Cheatsheet today.
90%
Did you know 9 out of 10 Ecommerce Businesses Fail within the first 120 days
“We have seen a 50%+ increase in revenue since partnering with Superb.”
JACK ENGLAND, DIRECTOR, BITCADE
Many ecommerce brands struggle to place their products in front of the right audience, leading to missed sales opportunities and wasted resources. Here at Superb Digital, our ecommerce SEO service focuses on business-to-consumer product-centred optimisation; whether we’re implementing technical elements, writing content or refining your messaging, our work is driven by one purpose – boosting your online sales.
When it comes to digital marketing, there is no such thing as a one-size-fits-all solution. Ecommerce SEO goes beyond traditional practices by focusing on optimising product pages, mobile responsiveness and user experience across platforms. Our tailored strategies ensure your store not only ranks well in search results but also converts visitors into customers.
“Thanks to Superb Digital’s unwavering commitment and expertise, our business has not only thrived but has also been set on a path towards unprecedented success. I wholeheartedly recommend Superb Digital to anyone seeking exceptional digital marketing services. They are the real deal and have undoubtedly earned our trust and gratitude.”
HAMZA RAZA – OPERATIONS MANAGER – HOME IMAGE DIRECT
Online revenue
Generated in first 12 months
Increase in revenue
Figures based on Jun-Sep 22 data compared to Oct-Jan 23
Increase in traffic
Figures based on Jun-Sep 22 data compared to Oct-Jan 23
Here at Superb Digital, we have the experience necessary to work with a range of ecommerce platforms, including Shopify, WooCommerce, Shopware 6, Magento, and Wix. With a thorough understanding of the unique features and challenges of each platform, we fine-tune our SEO strategies accordingly.
Of course, while we specialise in these platforms, we are by no means limited to them; our experts are ready to work with the content management system that best suits your business needs.
Shopify | WooCommerce | Magento | Shopware | Wix
Ecommerce SEO is only as good as the people behind it – our team, made up of ecommerce SEO specialists, content creators and strategists, brings decades of combined experience to every campaign. From luxury goods, clothing & fashion, to retail, food & beverages, and electronics, we take the time to truly understand the sectors within which our clients operate, tailoring each strategy to meet the specific needs of your business.
You can get to know our team here.
Choosing the right ecommerce SEO agency is about finding a partner, not just a service provider. Look for an agency with experience in your industry or sector, a track record of successful projects and a collaborative approach. Speak to them in person and ask about their strategy, transparency and communication. Avoid agencies offering quick fixes or underpriced services; SEO is a long-term investment after all. At Superb Digital, we pride ourselves on being that reliable partner, delivering tailored strategies and real, sustainable growth for your ecommerce brand.
Common challenges in ecommerce SEO include handling duplicate content and pages, improving content quality and strategy, and optimising page speed. Image quality, broken product links (404s), and optimising Product Detail Pages (PDP) and Product Listing Pages (PLP) are also key.
Additionally, building brand awareness, managing Google Ads alongside SEO, and fine-tuning product feeds can significantly impact visibility and sales.
Fortunately, all of these issues can be overcome with the help of an experienced ecommerce SEO agency, such as ourselves.
Whilst traditional and ecommerce SEO may follow the same basic principles, the latter focuses on those areas fundamental to success as an online seller. By tackling the areas unique to ecommerce, such as managing product pages, optimising site structure and enhancing user experience, ecommerce SEO allows businesses to attract customers and stand out in crowded markets.
In order to gain a complete understanding of an ecommerce SEO campaign, it’s crucial to track a broad range of metrics. From traffic and keyword rankings to click-through rates, average order values and conversions, there are a multitude of metrics worth keeping an eye on. You’ll find more information on the metrics that matter here.
