The backbone of any e-commerce PPC strategy, we create highly targeted Google Ads campaigns that drive traffic to your site and convert visitors into paying customers. By optimising ad copy, targeting the right keywords, and using data to continually refine performance, we ensure you reach the right audience at the right time.
With people shopping on Google more than a billion times every day, making sure your products appear directly in search results, with images, prices, and descriptions is essential. Our PPC experts will manage and optimise your product feeds, ensuring your business stands out in even the most competitive markets.
Not everyone who visits your site will be ready to buy straight away. Remarketing allows you to reconnect with customers who have shown interest in your products but haven’t yet made a purchase. Our tailored remarketing campaigns keep your brand and products front and centre in customers’ minds, enticing potential buyers to return and complete their transactions.
We create targeted Facebook Ads that help e-commerce brands reach the right customers. From dynamic product ads to engaging carousel formats, our campaigns are designed to drive traffic, boost sales and build brand awareness and trust among users.
Our Instagram Ads are crafted to captivate users through stunning visuals and engaging content. We target audiences based on interests and behaviours, ensuring your products reach those most likely to convert, turning engagement into sales.
LinkedIn Ads are ideal for e-commerce businesses targeting a professional audience. We use LinkedIn’s advanced targeting to connect with decision-makers and industry leaders, helping you drive relevant traffic and increase conversions.
The backbone of any e-commerce PPC strategy, we create highly targeted Google Ads campaigns that drive traffic to your site and convert visitors into paying customers. By optimising ad copy, targeting the right keywords, and using data to continually refine performance, we ensure you reach the right audience at the right time.
With people shopping on Google more than a billion times every day, making sure your products appear directly in search results, with images, prices, and descriptions is essential. Our PPC experts will manage and optimise your product feeds, ensuring your business stands out in even the most competitive markets.
Not everyone who visits your site will be ready to buy straight away. Remarketing allows you to reconnect with customers who have shown interest in your products but haven’t yet made a purchase. Our tailored remarketing campaigns keep your brand and products front and centre in customers’ minds, enticing potential buyers to return and complete their transactions.
We create targeted Facebook Ads that help e-commerce brands reach the right customers. From dynamic product ads to engaging carousel formats, our campaigns are designed to drive traffic, boost sales and build brand awareness and trust among users.
Our Instagram Ads are crafted to captivate users through stunning visuals and engaging content. We target audiences based on interests and behaviours, ensuring your products reach those most likely to convert, turning engagement into sales.
LinkedIn Ads are ideal for e-commerce businesses targeting a professional audience. We use LinkedIn’s advanced targeting to connect with decision-makers and industry leaders, helping you drive relevant traffic and increase conversions.
“We have seen a 50%+ increase in revenue since partnering with Superb.”
JACK ENGLAND, DIRECTOR, BITCADE
It goes without saying that no two e-commerce businesses are entirely alike. As your trusted PPC partner, we take the time to understand your specific needs and develop a Google Ads strategy that works for you. Unlike other agencies, we focus on more than just clicks; we aim for conversions that boost your bottom line.
At Superb Digital, we specialise in creating tailored Google Ads strategies that align with your goals, whether it’s boosting product visibility or increasing conversion rates. Our focus is on understanding your business, using data-driven insights and continuous optimisation to ensure your ads reach the right audience. With our support, you can expect campaigns that consistently drive sales and grow your online store.
For more than a decade, we’ve helped e-commerce businesses achieve outstanding results through tailored PPC strategies. Focussing on your business goals and the unique challenges of your industry, we pride ourselves on developing campaigns that deliver fast, measurable results.
79%
of marketers say a PPC agency is hugely beneficial for their business
Bristol-based arcade machine manufacturer Bitcade approached us in 2020, with an outdated site and minimal online presence. They saw the opportunity for growth that digital marketing presented and hoped to revitalise their strategy.
Recognising the quality (and coolness) of their products, we launched a combination of Google Text and Shopping Ads, focusing on high-intent keywords to attract engaged buyers.
Within the first month, sales jumped by 181%.
With continuous tweaks and adjustments, we ultimately achieved a 166% increase in conversion rate and 335% increase in overall revenue in year one.
Take a look at the full case study here.
When Birmingham-based home decor retailer Home Image Direct approached us, they had just built a brand-new website but struggled to drive significant revenue.
To counteract this lack of visibility and sales, we launched a tailored PPC strategy, using a mix of Google Shopping, Search and Display Ads to target key product categories and reach the right audience.
By refining product feeds and utilising high-conversion keywords, we were able to fast-track growth.
Within 12 months, traffic from ads soared by 1,698% and PPC revenue increased by 786%. This initial success encouraged Home Image Direct to reinvest in other marketing channels, driving further growth and solidifying their online presence.
By year two, they achieved their £1 million revenue goal.
Take a look at the full case study here.
We began working with Always With Me Jewellery, a local jewellery business, in 2020, focusing on optimising their Google Ads and Google Shopping campaigns.
Over the past year (Oct ’23 to Sept ’24), our efforts paid off with a 42% increase in return on ad spend (ROAS), bringing it to 6, meaning every £1 spent returned £6 in sales.
Alongside this, we achieved a 30% rise in overall sales and an 18% increase in total orders, with more customers making larger purchases, evidenced by an 11% increase in average order value.
We’ve been in this game long enough to know that driving traffic to your e-commerce site is only half the battle. Converting visitors into paying customers is the key to success. This is where Conversion Rate Optimisation (CRO) comes in.
Our team will audit and optimise key areas of your site, paying particular attention to elements such as your product pages and checkout process to create a smoother shopping experience for customers. Combined with strategically implemented PPC, CRO ensures your site turns traffic into real sales.
Find out if there are any quick wins to be had on your site by downloading our free CRO Cheatsheet today.
200%
Is the average ROI of a Google pay-per-click ad
Running effective PPC campaigns requires experience and reactivity. Whilst many agencies adopt a set-and-forget approach, we understand the constantly evolving challenges faced by e-commerce brands and, most importantly, how to overcome them. Whether we’re optimising product feeds, fine-tuning your targeting or adapting to seasonal trends, we’re here to ensure your campaigns are not only driving traffic but converting it to sales.
Time and time again, we’ve helped online businesses place their products in front of the right people. Our data-driven strategies are tailored to maximise ROI, focusing on high-conversion keywords and audience segments. Choosing a dedicated e-commerce PPC agency means you’re working with experts who understand your business and can deliver measurable, long-term growth.
“Thanks to Superb Digital’s unwavering commitment and expertise, our business has not only thrived but has also been set on a path towards unprecedented success. I wholeheartedly recommend Superb Digital to anyone seeking exceptional digital marketing services. They are the real deal and have undoubtedly earned our trust and gratitude.”
HAMZA RAZA – OPERATIONS MANAGER – HOME IMAGE DIRECT
Online revenue
Generated in first 12 months
Increase in revenue
Figures based on Jun-Sep 22 data compared to Oct-Jan 23
Increase in traffic
Figures based on Jun-Sep 22 data compared to Oct-Jan 23
Our e-commerce PPC services are led by experts dedicated to your success. Hollie, our PPC specialist, brings a wealth of experience in managing Google Ads, Google Shopping and social media campaigns, crafting strategies that turn ad spend into real results. She’s backed by Paul, our Managing Director and Head of Digital, who combines strategic insight with decades of industry experience. They’ll ensure that every campaign is tailored to meet your business goals, delivering growth and measurable success.
For smaller businesses with limited budgets, starting with PPC can be a smart move. PPC delivers quick results, generating immediate traffic and sales. The revenue from these campaigns can then be reinvested into SEO, which builds long-term visibility and organic traffic. This ‘cost-neutral’ approach allows you to see results quickly while planning for sustainable growth.
There are a variety of PPC options well-suited to e-commerce businesses. Google Shopping Ads are great for showcasing products right in the search results, while Search Ads help you reach customers actively looking for what you offer. Display Ads, on the other hand, can boost your brand’s visibility across the web, while social media ads let you connect with shoppers where they spend their time. For more info, feel free to get in touch; we’ll happily discuss your business’s needs.
We measure success through key metrics such as Return on Ad Spend (ROAS), conversion rate, click-through rate (CTR), and cost per acquisition (CPA). Tracking these metrics allows us to understand what’s working and where adjustments are needed, ensuring your campaigns are delivering the best possible results and value for your investment. Check out our blog for more info on E-commerce conversion tracking.
The costs of running a PPC campaign include your ad spend, which is the amount paid to the platform provider for clicks or impressions, and our management fees for overseeing and optimising your campaign. Ad spend is worked out as a percentage of your ad spend. The higher the ad spend, the larger the campaign and the more work involved. Our management fees cover set-up, strategy, ongoing adjustments, regular catch ups and monthly reporting.
