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Is your e-commerce website putting off your customers before they even reach the checkout?

Conversion Rate Optimisation (CRO) could transform your online sales.

Our CRO Checklist is a one-stop-shop for making sure your e-commerce store is set up to maximise sales, by ensuring a frictionless and world-class customer experience.

It’s simple to use, quick to complete, and it’s completely FREE!

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    What is Conversion Rate Optimisation?

    CRO is not about getting new visitors to your website, but making sure that those that do visit you are much more likely to complete a purchase. It’s a very cost efficient means of increasing revenue as you’re lowering your cost per acquisition by making the traffic you’re already getting go further.

    And the best thing about CRO is there are quite a lot of ‘quick wins’ that you don’t need a web dev for and even minor improvements across various parts of your web store can have a compound effect on sales when taken together.

    CRO includes optimising all CTAs and clickable buttons throughout your site, your homepage, product listing and product category pages, as well as that all important shopping cart.

    We’ve broken our CRO checklist down in this way, so you can focus on each area in turn.

    What’s inside the CRO Checklist?

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    140 easily actionable CRO checks, broken down by priority and split across 6 areas.

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    A dynamic “CRO Health Score” based on what’s ticked off and what’s not.

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    Links to numerous guides and primers on e-commerce CRO and web development.

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    Access to our image archive of best practice examples from leading ecommerce sites.

    Conversion rate optimisation can feel like a daunting process!

    Having a simple (but comprehensive) checklist that breaks CRO down into achievable ‘to dos’ is a real gamechanger.