Here at Superb, we provide fully managed PPC campaigns tailored to local businesses across Bristol and the South West. Whether you’re a growing eCommerce brand, a professional service provider or a local estate agent looking to generate instructions, our PPC management services are designed to drive high-intent traffic and maximise return on your ad spend.
As a Google Partner and experienced paid media agency, we take care of everything – from campaign setup and strategy to day-to-day management and reporting. No templates, no shortcuts. Just bespoke pay-per-click advertising that works.
Google Ads are the cornerstone of any successful paid search strategy – and for good reason. These text-based ads appear right at the top of Google’s search results, putting your business in front of people actively searching for your products or services.
We help Bristol businesses cut through the noise with search campaigns that actually work. Whether you’re trying to bring in more leads, calls or online sales, we’ll build a strategy that targets the right people and keeps your cost-per-click in check. No guesswork. Just clear results and a PPC budget that goes further.
The Google Display Network consists of many millions of sites and allows us to serve ads up to your target market on websites across the web, based on their interests and other demographics. We can set this up to get the best results and our reports will show ongoing performance.
Selling products online? Google Shopping is a no-brainer. These visual, product-based ads show up right at the top of search results – complete with image, price and brand – making them perfect for eCommerce businesses looking to drive more sales.
We help Bristol retailers get their products seen by the right people, at the right time. From feed setup to campaign optimisation, we manage the whole process and make sure every pound of your ad spend is working hard. More clicks, better ROAS, and a smarter way to grow your online store.
Most people don’t buy the first time they visit your site, but that doesn’t mean they’re not interested. Remarketing lets you reconnect with those visitors by showing tailored ads as they browse other websites or scroll through social media.
We use remarketing to keep your brand front-of-mind and gently nudge potential customers back to your site when they’re ready to take action. Whether you’re running an eCommerce store or offering services across Bristol, remarketing helps turn interest into conversions – without blowing your budget.
Whether it’s Facebook, Instagram or both, Meta Ads are perfect for reaching people who aren’t actively searching but are open to discovery. Great for building brand awareness, promoting offers or retargeting previous visitors, these ads are all about stopping the scroll and sparking interest.
We create eye-catching campaigns that speak to your audience and align with your goals. Whether that’s product sales, lead gen or growing your following. For Bristol businesses looking to connect with the right people at the right time, Meta Ads are a powerful piece of the paid media puzzle.
If you’re targeting professionals or decision-makers, LinkedIn Ads gives you access to one of the most precise B2B advertising platforms out there. From job title to company size and industry, the targeting options are second to none.
With the right creative and a laser-focused strategy, LinkedIn Ads can deliver serious ROI without the fluff.
Microsoft Ads (formerly Bing Ads) might not get all the spotlight, but they can be a powerful addition to your PPC strategy – especially if you’re targeting an older demographic or a B2B audience.
We help Bristol businesses tap into this often-overlooked platform to drive high-quality traffic with less competition and lower cost-per-clicks than Google. It’s a smart way to expand your reach without stretching your budget. And because we manage everything for you, it’s one less thing to worry about.
Google Ads are the cornerstone of any successful paid search strategy – and for good reason. These text-based ads appear right at the top of Google’s search results, putting your business in front of people actively searching for your products or services.
We help Bristol businesses cut through the noise with search campaigns that actually work. Whether you’re trying to bring in more leads, calls or online sales, we’ll build a strategy that targets the right people and keeps your cost-per-click in check. No guesswork. Just clear results and a PPC budget that goes further.
The Google Display Network consists of many millions of sites and allows us to serve ads up to your target market on websites across the web, based on their interests and other demographics. We can set this up to get the best results and our reports will show ongoing performance.
Selling products online? Google Shopping is a no-brainer. These visual, product-based ads show up right at the top of search results – complete with image, price and brand – making them perfect for eCommerce businesses looking to drive more sales.
We help Bristol retailers get their products seen by the right people, at the right time. From feed setup to campaign optimisation, we manage the whole process and make sure every pound of your ad spend is working hard. More clicks, better ROAS, and a smarter way to grow your online store.
Most people don’t buy the first time they visit your site, but that doesn’t mean they’re not interested. Remarketing lets you reconnect with those visitors by showing tailored ads as they browse other websites or scroll through social media.
We use remarketing to keep your brand front-of-mind and gently nudge potential customers back to your site when they’re ready to take action. Whether you’re running an eCommerce store or offering services across Bristol, remarketing helps turn interest into conversions – without blowing your budget.
Whether it’s Facebook, Instagram or both, Meta Ads are perfect for reaching people who aren’t actively searching but are open to discovery. Great for building brand awareness, promoting offers or retargeting previous visitors, these ads are all about stopping the scroll and sparking interest.
We create eye-catching campaigns that speak to your audience and align with your goals. Whether that’s product sales, lead gen or growing your following. For Bristol businesses looking to connect with the right people at the right time, Meta Ads are a powerful piece of the paid media puzzle.
If you’re targeting professionals or decision-makers, LinkedIn Ads gives you access to one of the most precise B2B advertising platforms out there. From job title to company size and industry, the targeting options are second to none.
With the right creative and a laser-focused strategy, LinkedIn Ads can deliver serious ROI without the fluff.
Microsoft Ads (formerly Bing Ads) might not get all the spotlight, but they can be a powerful addition to your PPC strategy – especially if you’re targeting an older demographic or a B2B audience.
We help Bristol businesses tap into this often-overlooked platform to drive high-quality traffic with less competition and lower cost-per-clicks than Google. It’s a smart way to expand your reach without stretching your budget. And because we manage everything for you, it’s one less thing to worry about.
“We have seen a 50%+ increase in revenue since partnering with Superb.”
JACK ENGLAND, DIRECTOR, BITCADE
Superb Digital was set up in 2014 in Bristol and we’re still proud to be running the business from this wonderful city. Over the years we’ve come to know many brilliant local businesses that also call Bristol home.
Opting for a Bristol-based PPC agency means partnering with a local team that are only a stone’s throw away. From Cotham to Southville, Bradley Stoke to Long Ashton, we’ve helped countless Bristol businesses build their business through pay per click marketing.
All of our paid search and social campaigns can start delivering traffic to your website immediately, generating a fast return on your investment. As we analyse more data we can fine-tune your campaign over time, increasing your return on investment.
“I’ve been using Superb Digital to manage our PPC for the past 12 months, and the results have been fantastic. Running a PPC campaign can be tricky, and it’s easy to waste money on the wrong areas. Combining that with the day-to-day tasks of running a business, I highly recommend letting Superb Digital handle it for you. You’ll see the results you’re after—more enquiries!”
Ashley Day – Director – Bristol Property Centre
reduction in cost per conversion
growth in conversion rate
reduction in cost per click
As a certified Google Partner, we stay ahead of the curve when it comes to Google Ads best practices, tools and algorithm updates. Our team lives and breathes Google’s full suite – from Search and Shopping to Analytics and Tag Manager – using every insight to fine-tune your campaigns and drive better performance.
We offer a cost-effective, fully managed pay per click advertising service right here on your doorstep in Bristol. Whether your business is in Avonmouth or Aztec West, Brislington or Bishopston, we will not only set up your pay per click campaign but manage it by analysing data, fine-tuning and optimising it over time.
Our Google based campaigns can incorporate Google Ads, Google Shopping, the Google Display Network and remarketing techniques to retarget previous website visitors with adverts. Once we’re seeing results we’d recommend adding Microsoft Advertising into the mix.
We can also run LinkedIn, Facebook and other social media pay per click advertising campaigns.
200%
Is the average ROI of a Google pay-per-click ad
PPC advertising can be taken as a standalone service or alongside our organic SEO service for real dominance in both paid and organic search results.
The beauty of this approach is that we can utilise the data we get from your PPC campaigns and incorporate it into our SEO strategy (and vice versa), creating a powerful synergy when it comes to enhancing your web presence.
By dominating both the organic search results and the paid ads (which sit above them) you can really start to build your online brand presence.
Hyper local SEO combined with locally targeted Ads, means you could be dominating local search from Horfield to Hengrove; Stoke Bishop to Staple Hill.
79%
of marketers say a PPC agency is hugely beneficial for their business
Before launching any campaign, we take a deep dive into your business, audience and competitors. We’ll uncover what your potential customers are searching for, when and why – giving us the insights we need to build campaigns that convert, not just attract clicks.
Our keyword research will be largely guided by the information we gathered from our initial consultation. Using our tried-and-tested tools, we’ll find out our target keyword groups, their search volumes, competitiveness, and how much traffic we can potentially get. This will give us a better idea of your campaign’s total cost, as well as the results we can deliver within your budget.
Competitor analysis (their strengths and weaknesses) is crucial in PPC campaigns as this will dictate the right bidding strategy for our target keywords. We’ll also identify any additional keywords we can use. Similar to our keyword research, this analysis will help give us your average cost per click across keyword groups and discover any potential gaps we’re missing like low competition keywords that can still deliver relevant clicks.
This will be a done-for-you campaign—from setting it up in the appropriate platforms to ongoing optimisation and management in order to achieve your target results (and going beyond). We’ll also create all the ad copy with multiple variations so we can split test which messaging resonates the best with your target audience. If you choose to use the Google Display Network, this campaign will also come with the graphics needed together with the strategies we’ve established to reach your audience.
We’ll monitor several metrics throughout the campaign so we can keep optimising it to generate better results, including the click-through rate and the keywords that usually convert a new visitor into a purchase or enquiry. As we continue to work with you, we’ll be able to better optimise as we can adjust for seasonal and market trends, which ads perform in the short and long-term and which don’t, as well as the keyword groups that are giving us the highest ROI.
Our work doesn’t stop when the ads go live. We analyse your campaign data to find new opportunities for growth and efficiency. You’ll get transparent reporting that highlights the numbers that matter – conversions, cost per click and return on ad spend. As performance improves, we’ll scale intelligently to help you achieve sustained growth month after month.
Here at Superb, we’re a close-knit group of experienced PPC, SEO and digital marketing professionals, led by two directors with decades of marketing and business expertise. Our team blends creativity with data-driven precision to craft PPC campaigns that deliver real, measurable results.
We also collaborate remotely with a trusted network of marketing specialists across design, development and content – so we can support your wider digital strategy beyond paid search, from landing page optimisation to remarketing and social media advertising.
Over the years, we’ve worked with businesses across all sorts of industries – from retail and eCommerce to property, food & drink and professional services. Whatever your sector, we don’t do cookie-cutter campaigns. We get to know your brand, understand your audience and build PPC strategies tailored to your goals.
Want to put faces to the names? Meet the team here.
As a Bristol-based PPC agency, we know the local market inside out. We use geo-targeting and locally focused ad copy to reach the right audience – whether that’s potential customers in Clifton, Bedminster or across the South West. Every campaign is built around your business goals, not a template.
No, it doesn’t. There have been many people who have suggested otherwise but Google themselves have said there is no correlation and research backs this up too.
PPC remains one of the fastest and most measurable ways to drive high-quality traffic and generate leads or sales. Unlike SEO, which takes time to build momentum, PPC puts you at the top of search results instantly – helping your business get seen by the right people at the right time. With AI-powered bidding, smarter audience targeting and evolving ad formats, it’s an effective way to generate returns, which can then be allocated to other marketing channels.
Budgets depend on your goals and sector competitiveness. We’ll give you clear guidance based on live market data and projected CPC trends before you sign a contract, so you know what your spend is and have a projection of what it will deliver. With today’s automation tools, smaller budgets can still compete effectively when optimised for the right audiences and conversion goals.
Most clients see traction within a few weeks. Once Google’s and Meta’s machine learning models have enough conversion data, performance quickly improves through automated bidding and audience learning. From there, we refine and scale to deliver consistent, long-term ROI.
This is a Network of third party websites who have applied and been approved by Google to be part of this Ad Network. They can then show text and image ads created through the Google Ads interface for the Display Network.
You can target your ads to show within specific content by keywords, on websites by their topic, or to users based on their demographic information or affinity, which means the user has an interest in your product or service based on their previous browsing and search history.
The final targeting method on the display network is Remarketing. This can allow you to target visitors to your website who left without performing the action you want. As they continue to browse the web, they can be shown general or highly specific adverts to encourage them back to your website.
Ever visited a website and then seen adverts for that website and its products as you continue to browse the web? That’s remarketing. There are several ways to set up a remarketing campaign, but the most common is by adding a cookie to the computer of website visitors, those that make a purchase, submit an enquiry or perform another predefined action get another cookie. Those website visitors with the visit cookie and not the action cookie are then shown adverts as they browse websites which are part of the display network, the aim being to encourage them back to your website to make that purchase.
Remarketing can also be set up using Facebook, a great way of targeting website visitors whilst they’re on the social media platform.
