77%
reduction in cost per conversion
104%
growth in conversion rate
54%
reduction in cost per click
Bristol Property Centre (BPC) is an award-winning estate agent that offer a wide range of property services, including residential sales, lettings, property management, and commercial property management.
The company approached us with the goal of increasing property instructions and attracting more landlords across the Bristol area. Despite ranking well for certain keywords, they needed a more targeted Google Ads strategy to attract clients interested in property sales and valuations.
I’ve been using Superb Digital to manage our PPC for the past 12 months, and the results have been fantastic. Running a PPC campaign can be tricky, and it’s easy to waste money on the wrong areas. Combining that with the day-to-day tasks of running a business, I highly recommend letting Superb Digital handle it for you. You’ll see the results you’re after—more enquiries!
Ashley Day – Director – Bristol Property Centre
Bristol Property Centre’s biggest challenge was getting new instructions in a highly competitive sector, competing with the likes of Boardwalk, Ocean and CJ Hole, who dominate search results in Bristol. Many of this competition have premises on the high streets across Bristol’s suburbs; BPC have only one.
The company already ranked well for searches related to “estate agents in Bristol,” but they were keen to generate leads with Google Ads in areas more aligned with getting instructions and landlord services. They wanted clients who were ready to sell their properties or rent them out, but were struggling to connect with these leads.
There were technical challenges as well. Their website was built on a proprietary CMS called Property Jungle, which is not a user-friendly platform and presented us with some technical challenges to overcome in the execution of the Ads campaign (challenges we just wouldn’t encounter on a platform like WordPress).
Additionally, a misconfigured cookie consent tool that their web developers created had disrupted their Google Analytics tracking for several months, significantly impacting their historical campaign reporting.
The results we have achieved for Bristol Property Centre with our Google Ads campaign is driving more business their way, as they report a significant uptick in enquiries.
Top level results we’ve achieved in under 12 months for them are below:
