Search Engine Optimisation
How Will Our SEO Services Benefit Your Business?
- Increased visibility online
- More website traffic from potential customers
- More leads and sales from your website
- Increased revenue and profit
- Fully managed SEO service, so you can get on with doing what you do best
Our Bristol SEO team work with clients all over the world. Whether you’re based in the UK, US, Australia or elsewhere we use a combination of tactics to build a tailored SEO strategy designed to meet the needs of your business. Through our consistent optimisation efforts, your website will rise through the rankings and start to deliver the sales leads you need.
A comprehensive, technical and in-depth review of your website, your keyword rankings and your website analytics. This is an ideal place to start if you're unsure how your website is performing.
Our SEO team will set up and analyse these core tools. The insight gained will provide the ranking and visitor data necessary to make your campaign a success. They enable us to measure marketing KPIs and report to you on progress
We will uncover your competitors most lucrative keywords and find the best search queries to target your ideal customers. These keywords then feed into both on-page SEO and content production phases. Learn how our keyword research will influence your SEO strategy.
Based on the chosen keywords, our SEO team will research your online competitors to understand why they rank where they do. This feeds into both our content creation and link building strategies. Learn why it's important to research your online competitors.
Our SEO experts will creatively optimise all on-page factors including, metadata, code, image and load speed optimisation. Learn more about the importance of your on-page signals.
The development of engaging content that is actually useful to your website's visitors is crucial to the success of your SEO campaign. Our content writers research your industry thoroughly and become experts in your field. We'll then write content for real humans, not just to appeal to search engines.
Not just high-quality, but high-relevancy links from websites in your sector and location. Designed to send authority and visitors to your website. We use a combination of outreach and digital PR as well as more traditional competitor link building and business directories to increase your website's authority.
Essential for local SEO success, our experts will create and fully optimise your Google My Business listing. Ensuring it has everything from accurate NAP (Name, Address, Phone) data through to plenty of relevant information about your business
Either accidentally or through the actions of previous SEO work it's possible for your website to be penalised, and you may not even know it! We can assist with the removal of both algorithmic and manual penalties, from toxic backlink removal to duplicate or low-quality content issues
Our SEO Process
Our SEO process is grounded in best practice and what works, long-term. Organic SEO is not a quick fix, but using tried and tested methods we can achieve results that have a real impact on the revenue and profitability of your business.
1. Consultation: First, we’ll listen to you and understand your business, your unique selling points and the problems you solve for your clients. What goals and KPIs you need to achieve in order for your SEO campaign to be a success.
2. Website audit: An in-depth website analysis to discover any issues which could be a barrier to optimal search performance. These include technical, content and backlink issues. We can either fix these issues ourselves or work with your in-house team or web design agency.
3. Competitor Analysis: We’ll research your main competitors online who already rank for the terms you want to target and reverse engineer their website, its content and SEO strategy. We want to know why they rank where they do and what we need to do to outrank them.
4. Keyword Research: The keyword discovery phase determines the best non-brand terms to optimise your website for to capture the most relevant traffic likely to turn into customers.
5. On-site optimisation: A continual process of optimisation and refinement of all on-site factors. We use various tools to measure and analyse the impact of our changes to your website on your search engine rankings and then use this feedback for further improvements.
6. Content Creation: Based on our keyword research we will develop a content strategy to produce a regular flow of quality, relevant and shareable on-site content. This could be in the form of overhauling existing pages, completely new pages or blog articles.
7. Link Building: We use an approach called Content Marketing to place content on highly relevant websites and blogs designed to promote your brand and build high-quality backlinks to your website. The compound effect of this content distribution and link building will help to make your brand a key resource for your target market.
8. Reporting: We’ll provide you with a regular report detailing the previous month’s activities and their impact on rankings, organic search traffic and goals achieved. You’ll also be clear about what the plan is for the month ahead and how you can play a part.
What is SEO?
SEO (search engine optimisation) describes the process by which the authority and relevance of your website for particular search queries (keywords) is increased. Search engines want to show users the best and most authoritative pages for their searches. SEO is about building your brand online and demonstrating you are the go-to authority for your products or services. Over time you will see increased rankings for your website and an increase in traffic.
SEO is almost certainly more effective when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with our expert SEO help…..in other words, come and talk to us before you start building your website….but it’s not a prerequisite.
How does SEO work?
There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.
The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.
Your website and content need to be promoted through the building of backlinks. Where a 3rd party website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have a varied backlink profile spending time on developing links from high-quality relevant websites is the ultimate goal.
Catering for multiple devices and reviewing what visitors are doing on your website so you can make regular improvements allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the SERPs.
SEO is almost certainly more beneficial when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with expert SEO help…..in other words, come and talk to us before you start building your website….but it’s not a prerequisite.
Speaking to an SEO company prior or during your website’s design and construction can save you a lot of time and money in the long run. Most web designers think too much about the aesthetics of a website and not enough time about your customers and visitors.
Understanding what they want from your website and what will help visitors become a client is key to your website’s success both on the search engines and financially.
We don’t tie our customers into a fixed term contract. When you sign up you’ll be on a rolling monthly contract. If for any reason you want to cease using our SEO services then you just need to give us one month’s notice. The onus is on us to make sure you’re happy and receiving value from our SEO services.
At Superb Digital don’t sell SEO packages as your business has its own set of unique requirements. Before we can tell you how much it costs we need to discuss your goals and review your website. We’ll then provide you with a tailored SEO strategy and a written quotation.
In our experience SEO packages are often ineffective “cookie-cutter” campaigns that are offshored to a 3rd party. This leaves you with very little control and transparency as to the quality of the work carried out.
Our UK SEO team are experts in their field and only use effective high-quality SEO tactics. We’ll then report to you each month on our activities and their effect on your website.
We don’t guarantee the top spot or a particular placement on Google. However, we will give you an honest estimate of what can be achieved within your timescales and your budget. Most of our clients that don’t have any existing page 1 rankings achieve them within 6 months. Then it’s a case of moving the website toward the top half of page 1.
We don’t just measure rankings, however. We look at a number of key performance indicators (KPIs) such as the volume of organic traffic to your website, contact form completions and revenue generated. These numbers are just as, if not more important than rankings. We track this data and report trends to determine whether the campaign is a success and how to keep making consistent improvements.
This depends on many factors including how old your website is, whether you’ve had SEO performed previously, the competitiveness of the keywords you want to optimise for and your budget.
We’ll give you a schedule of works at the outset of the campaign and regular monthly reports so you can see how your website is performing as the campaign progresses. We’ll agree on KPIs with you upfront and these will be measured and benchmarked again
Yes, absolutely. We have a number of digital marketing and SEO clients who will be more than happy to talk to you to discuss, not only the results we’ve been able to achieve but also how they find working with our team
Choosing to outsource your SEO is a big decision. There are many factors you should look for, not least their results with previous clients, reviews, their own search engine rankings and whether or not you get on with them.
The paid search results are always identified by a green AD symbol below the advertiser’s blue link. For many competitive searches, there are 4 paid results at the top of Google’s search results. The organic listings appear below these, sometimes with a map ‘local pack’ if the search query has local intent.
To appear in the paid search results a Google Adwords account and campaign is required. To rank within the organic listings all you need is a website and some content. To rank really well you’ll need awesome content and good quality backlinks.
The colour of the “SEO hat” usually determines on which side of Google’s Webmaster Guidelines the SEO consultant’s tactics sit. Either conforming to (white hat) or ignoring (black hat). There is also a 3rd type, called grey hat, this denotes that the SEO consultant operates both within and outside of the guidelines.
The lifeblood on a high performing website is awesome content. This means content that provides genuinely useful information to visitors. Whether in the form of news, how to’s or videos this content will answer questions your audience has and they’ll be happy to read it and even share on social media.
The real answer here is it depends on what article length is going to cover the topic in the best way possible. In our experience this usually means longer more detailed content rather than shorter. Many studies are showing that the top ranking web pages have in excess of 1,200 words. We feel that this is due to the quality and detail of the content and the use of synonyms and semantic keywords. As well as ranking well, this type of content, often referred to as ‘long-form’ content, gets more shares across social media, most likely due to how useful readers find the information contained that they feel compelled to share with their peers.
Negative SEO is the process by which an SEO consultant or competitor tries to optimise your website against Google’s guidelines so that it receives either an algorithmic or manual penalty. This would result in your website’s search ranking being downgraded.
Attacks can actually be quite common, but successful attacks are very rare. The most common type of attack is the building of automated “spammy backlinks” without the website owner’s consent or knowledge. Google’s algorithm is sensitive enough to spot the tell tale signs of an negative SEO attack.
You may not realise it, but Google actually updates its search engine algorithm over 1,000 times a year. Most updates go completely unnoticed and certainly don’t have a name. There are however updates to Google’s ranking algorithm that are of such significance they have been given a name, often the ‘codename’ the project had within Google before its release.
As the Internet has grown in importance in all of our lives, so the financial reward available to businesses who rank highly on Google has become extremely significant. This has led some to use SEO tactics which are outside of Google’s Webmaster Guidelines. Updates such as Google Panda and Penguin are used to ‘weed out’ low quality websites with poor content and those who use techniques in violation of Google’s guidelines, such as automated link building.
Other updates such as Hummingbird, Pigeon and Mobilegeddon are designed to improve the quality of Google’s search results by favouring websites that use high-quality detailed content, are based locally to the searcher or those websites which display well on mobile devices respectively.