What are the Benefits of Our PPC Services?
- Drive targeted traffic to your website right away
- Start generating revenue immediately
- Compete on competitive search terms
- Control how much or little you spend
- Improve the effectiveness of your campaigns over time
The team at Superb Digital will research and setup paid search marketing campaigns on the most relevant platforms and keywords for your target market. Our approach will usually incorporate Google AdWords, but could also include Google Shopping or Display Network. We’ll also use remarketing techniques to retarget website visitors with adverts. Our paid search campaigns can start delivering traffic to your website and generating a return on your investment very quickly.
Use Pay-Per-Click campaigns in Google’s search results to target your audience immediately. You can be converting customers in under 24 hours and are in complete control over how much you spend
Use graphical adverts to promote your products and services to web users on other websites. Target them by their interests, demographics and website topic
Perfect for ecommerce stores to target your products direct to search engine users right when they’re searching for them in the search results themselves
In most countries mobile search has overtaken desktop search. Target your audience as they’re on the move through their mobile device and tap into the huge mobile search market
Target previous website visitors who’ve left without taking action. As they browse other websites, encourage them back to yours using the Google Display Network
Track and optimise which campaigns, keywords and adverts are generating the the most sales and enquiries. We will also work with your landing pages to ensure they are as conversion focussed as possible
Our Paid Search Process
Much like our Organic SEO service, we follow a best practice method to create your Paid Search campaign. Whilst there are many options for Paid Search at Superb Digital we specifically target Google’s Paid Search Platforms due to returns possible for your business.
1. Initial Consultation: We’ll need to get a deeper understanding of your business and what you’re looking to achieve through a paid search campaign as well as your clients and why they buy from you.
2. Keyword Research: From this consultation, we’ll start our keyword research, this can give an indication of the likely cost of a campaign to make sure it’s a viable option for you to deliver the results you need at a price you can afford.
3. Competitor Analysis: We’ll analyse the companies who already bid on the keywords you want to target and discover additional keywords we can use. We identify the strengths and weaknesses in their campaign and feed that knowledge into the next phase.
4. Website Audit: We need to make sure that your website is appropriate for a paid search campaign. We want to maximise your sales and enquiries so it’s important that your website looks the part and has all the information a visitor will need for them to take the action you want.
5. Landing Page Creation: If necessary we can create new landing pages on your website to direct paid traffic towards. These new pages are specifically designed to give visitors everything they need in the form of content, videos, testimonials and enquiry forms to ensure as many as possible ‘convert’ from a visitor into a potential customer.
6. Campaign Setup: This includes campaign creation on the most appropriate platforms to achieve your results. We will create all Ad Copy in multiple variations so we can test out different messaging and hone in on what will work best. If we’re using the Google Display Network we will create all graphics required and use various target methods to ensure we’re reaching the right audience.
7. Ongoing Campaign Optimisation: We use various metrics to continually optimise your campaign. We analyse impression, click and ad position data along with conversion data. This helps us to improve campaign performance based on what is most likely to generate that purchase or new enquiry.
8. Reporting: We will keep you up to speed with performance throughout the campaign and provide a regular monthly report detailing spend, interactions and conversions.
Paid Search faq
Paid Search, often referred to as PPC or Pay-Per-Click are often the first results you see on the search results pages and are identified with a small AD symbol. Google has multiple platforms available all controlled through their AdWords interface. These include the Search Network, Display Network and Google Shopping. Each platform has multiple targeting methods either via keyword, topic, demographic or affinity. Which is right for your business depends on many factors, do you sell online through an e-commerce website, are you looking to increase brand awareness or do you just want more enquiries?
Our initial consultation process will guide you as to the most appropriate methods for your goals.
No, it doesn’t. There have been many people who have suggested otherwise but Google themselves have said there is no correlation and research backs this up too.
The cost of paid search varies depending mainly on the Cost-Per-Click (CPC) of your keywords. The higher the value of a potential sale the higher the value of the click. A budget of £300 per month would equate to £10 per day. If the CPC is 50p then you’ll get approx 20 clicks per day, if the CPC is £5 then you’ll get 2 clicks. Having a realistic budget is important to the success of the campaign. We can advise on what would be appropriate.
Google Adwords allows you to set a daily budget which means you can keep absolute control over your spend to ensure it doesn’t run away.
This is a Network of 3rd party websites who have applied and been approved by Google to be part of this Ad Network. They can then show text and image ads created through the AdWords for the Display Network.
You can target your ads to show within specific content by keywords, on websites by their topic, or to users based on their demographic information or affinity, which means the user has an interest in your product or service based on their previous browsing history.
The final targeting method on the display network is Remarketing. This can allow you to target visitors to your website who left without performing the action you want. As they continue to browse the web, they can be shown general or highly specific adverts to encourage them back to your website.
Search for a product on Google, such as ‘new trainers’ and you’ll see the Google Shopping Ad Carousel across the top of the results. You can also click the ‘Shopping’ tab across the top to see more results.
Rather than bidding on keywords, this platform is controlled by product data you supply to Google via a product ‘feed’ or spreadsheet. You then set your bid how much you’re prepared to pay if a user clicks on your product advert.
Ever visited a website and then seen adverts for that website and its products as you continue to browse the web? That’s remarketing. There are several ways to setup a remarketing campaign, but the most common is by adding a cookie to the computer of website visitors, those that make a purchase, submit an enquiry or perform another predefined action get another cookie. Those website visitors with the visit cookie and not the action cookie are then shown adverts as they browse websites which are part of the display network, the aim being to encourage them back to your website to make that purchase.
Remarketing can also be set up using Facebook, a great way of targeting website visitors whilst they’re on the social media platform.