Pay-per-click (PPC) advertising, using Google Ads, allows your estate agency to appear right at the top of the search results, above the map pack and organic listings, when potential clients are searching for services like yours.
This isn’t passive exposure — it’s active intent. You’re capturing high-value users at the moment they’re looking to book a valuation, find a letting agent, or view a property in your area.
Unlike SEO, which takes time to build, Google Ads delivers immediate visibility and lets you target specific keywords, locations, and even times of day. And unlike traditional marketing, you only pay when someone clicks on your ad — giving you control over your budget and measurable results from day one.
Whether you’re trying to win more instructions, expand market share, or fill gaps in your pipeline, Google Ads gives you the visibility, control and data to make it happen — without relying on portals or waiting for organic SEO to take effect.G:\Shared drives\Marketing & Sales\Images\Web Pages\SEO for Estate Agents
With our expertise and years of experience working on Google Ads for estate agents we can:
Our approach has been refined over years of working with agencies like yours, combining deep PPC expertise with real insight into how people search for property services. Here’s how we do it:
✅ Immediate visibility for high-intent searches
We target keywords that sellers and landlords are actively typing into Google — putting your agency in front of them at exactly the right moment.
✅ Hyper-local targeting and campaign structure
We build campaigns around your core areas, tailoring ad groups by location, service type, and user intent. No wasted clicks. No irrelevant leads.
✅ Conversion-optimised landing pages
It’s not just about the click — it’s about the enquiry. We ensure every visitor lands on a page designed to convert, not confuse.
✅ Ongoing optimisation, not set-and-forget
We constantly refine bids, keywords, ad copy and targeting based on what’s performing — and pause or adjust what isn’t.
✅ Transparent reporting you can actually understand
We break down your results clearly: leads, clicks, costs and conversions — not vanity metrics. You’ll always know what’s working and why.
“I’ve been using Superb Digital to manage our Google Ads for the past 12 months, and the results have been fantastic. Running an Ads campaign can be tricky, and it’s easy to waste money on the wrong areas. Combining that with the day-to-day tasks of running a business, I highly recommend letting Superb Digital handle it for you. You’ll see the results you’re after—more enquiries!”
Ashley Day – Director – Bristol Property Centre
reduction in cost per conversion
growth in conversion rate
reduction in cost per click
“Before Superb Digital got involved, we had around 8,500 visitors a year to our website. The first year that then increased to 47,000, and now we’re more towards 60,000. What became really clear very quickly was an attitude of, ‘Yeah, we can do that.’ Every time I asked about changes or improvements, it was always met with enthusiasm – not obstacles. That to me was really positive and exciting.”
Beth Perry – Director – Zest Sales & Lettings
increase in website visitors
increase in organic search visibility
increase in leads from Google Ads
Google Ads is a pay-per-click (PPC) platform that lets your agency appear at the very top of Google search results — above the organic listings and map pack.
When someone types a relevant search term like “estate agent in [your area]” or “get a house valuation,” your ad is entered into an auction with others targeting similar phrases. Google decides which ads to show based on a mix of your bid amount, the quality of your ad, and how relevant your landing page is.
You only pay when someone clicks on your ad, not every time it appears. This means your budget goes toward actual engagement, not just impressions.
The real power of Google Ads is that it lets you capture high-intent leads right at the moment they’re actively looking to move, sell, or let. No waiting, no hoping, just instant visibility.
Choosing the right keywords is the backbone of a successful Google Ads campaign.
For estate agents, this means focusing on high-intent searches that signal someone is ready to act, not just browse. These might include:
We also look at variations based on service type (sales, lettings, management), intent (“book a valuation”), and long-tail keywords that may have lower volume but higher conversion potential.
The goal isn’t just to drive traffic, it’s to attract the right kind of traffic. That’s why our keyword strategy is grounded in both data and property market knowledge.
Estate agency businesses are inherently local and Google Ads lets you be laser-focused with where your ads appear.
We can target your campaigns by:
This means you’re not wasting budget showing ads to people outside your patch. Instead, your ads will appear to users searching in or for your local area — giving you the best shot at turning a click into a valuation, viewing, or instruction.
We also structure campaigns to reflect your branch locations, coverage areas, or local specialisms — allowing us to track performance on a per-location basis and optimise accordingly.
Clicks are one thing, but they mean nothing without enquiries. That’s why the page your ad leads to matters just as much as the ad itself.
A high-performing estate agency landing page should:
Where needed, we can create or help improve landing pages to boost conversion rates, ensuring you’re not just paying for traffic, but turning it into real leads.
With Google Ads, everything is trackable and that’s one of its biggest strengths.
We measure success using metrics like:
We use conversion tracking tools, like Google Tag Manager and Google Analytics, to monitor every important action on your site. If someone calls, fills in a valuation form, or clicks to get in touch, we can attribute that back to the campaign.
This data feeds into ongoing optimisation. If one ad group or landing page is outperforming the others, we lean into it. If something’s underperforming, we refine it. It’s all about maximising results and return on spend.
There’s no one-size-fits-all budget, but the good news is Google Ads can work effectively even with modest monthly spend, especially when campaigns are tightly targeted.
Budget is fully flexible. You can scale up when it’s working well, pause if your pipeline is full, or dial it down in slower seasons. We’ll always advise on the most efficient use of your spend, making sure you’re not just spending more, but spending smarter.
Running Google Ads may seem straightforward, but getting good results from it consistently takes time, expertise, and experience. The wrong campaign setup can waste budget fast, while poor targeting or weak landing pages can mean missed opportunities.
Choosing the right PPC partner is just as important as choosing the right platform. And with so many agencies promising results, it’s hard to know who to trust.
Founded by Paul Morris in 2014, Superb Digital has a track record of delivering successful PPC campaigns and is is a certified Google Partner with numerous five star reviews. With a focus on clarity, honesty and proactive communication, you’ll always know what we’re doing, why we’re doing it, and how your campaigns are performing.
We’ve helped our estate agent clients reduce wasted ad spend, increase valuation leads, and scale up with confidence. Our strategies are built around real business goals — not vanity metrics — and we’ll show you the data to back it up.
