How do we do Technical SEO?
Technical SEO is the practice of tweaking the technical aspects of your website to make it more visible to search engines. That includes arranging the HTML elements and various snippets of code that help crawlers understand, categorise, and rank your content.
The complexity and time required to perform this element of SEO comes down the results of our initial audit, which will throw up all the onsite technical issues and red flags that need addressing.
The second element that can affect the time it takes to fix these issues and technically optimise your site is the content management system is using (eg WordPress, Shopify, etc). If your CMS is uncommon, bespoke or particularly outdated then enacting these changes may be more complex.
At Superb Digital we can do technical SEO using most of the common CMS’s but if you’re using a more bespoke CMS, our audits will include a comprehensive recommendations report for you or your web developer to put into action.
Why is Technical SEO Important to your website?
The internet is host to more than a billion websites. A search engine’s job is to trawl the entirety of that archive to find what you need–which it does in less than a second. Behind that process are complex algorithms and bots that use code to understand the data it’s looking at.
A technically optimised page is one that explains itself to bots in a language they understand. The easier your site is to parse, the better chances of it ranking higher in search results. And when the majority of users never go beyond the second page of search results, good technical SEO is often the line that separates conversions and languishing in obscurity.
Content is constantly evolving, and so are the algorithms engines like Google and Bing use in the pursuit of serving the most relevant, high-quality queries.
At Superb Digital, technical SEO plays a central part in optimising your website in order to grow your inbound traffic. With many years of experience in testing, coding and technical implementation, our team works to ensure your site remains ever-relevant and visible.
What does Technical SEO include?
Technical SEO is a wide area that covers many different aspects, usually involving making changes via the CMS, code or an external plugin. There’s always an element to tweak or optimise. But we can start with the basics. Below are some of the most common terms you’ll encounter as you familiarise yourself with the back end workings of your site.