If you want your e-commerce marketing efforts to yield amazing results, then you need to stay up-to-date with what’s happening in the e-commerce marketing scene. You need to check which platforms are gaining traction: is it Twitter, TikTok, Facebook, or YouTube, perhaps?
You also need to know which marketing methods have a better chance of influencing your customers to take out their wallets. The more learned you are of the current trends, the easier it becomes for you to carve out an e-commerce marketing strategy that’s not only relevant but one that’s also highly effective.
The good news is that there are a ton of websites out there that offer data and statistics to help you monitor and foresee trends. As you gain access to the data and predict patterns, you’ll be able to monitor and even foresee which marketing efforts are ideal to invest in. Let’s look now in detail at four of them that can make a real difference to your e-commerce business.
1. Artificial Intelligence
There are several applications of Artificial Intelligence (AI) in e-commerce, including machine learning, and AI-based technologies designed to improve your customers’ user experience.
For instance, AI can help you analyze customer behaviour and uncover patterns through machine learning, which can help you create more targeted ads for your consumers and make better business decisions (among other things).
Another example of AI-based technologies in e-commerce is chatbots. Chatbots are excellent AI integrations to your e-commerce store because they are available 24/7 and can answer several of your customer queries promptly. Here’s what Levi’s chatbot Indigo looks like on their website.
The chatbot shows an opening message to assist shoppers on the website in finding products, seeing the latest promotions, and even inviting users to ask questions. Since chatbots communicate to your customers based on pre-set scripts and rules, you can use them to perform actions in response to the specific activities of your website visitors.
An example would be setting up your chatbot to pop up and offer discounts to your website visitors when they abandon their shopping carts. Remember that your customers come back to your website not just for your products and services, but also for the memorable experience.
With that said, creating an outstanding customer experience by integrating AI-based technologies to your website will aid you in generating new leads and increasing your sales.
2. Mobile Advertising
Mobile advertising isn’t exactly new to e-commerce marketing, but it’s not going anywhere anytime soon either because of the increasing number of mobile users. With millions of mobile users today, the potential for your e-commerce business to reach a wider audience is massive. To keep up with the steadily growing mobile advertising trend, you’ll need to do what the rest of your competitors are doing, but by putting your own spin on it. Here are a few things that you can do.
- Employ location-based marketing. Knowing where your potential customers are going, who they are, and how to communicate with them will help you tailor your ads. You can also use these indicators as metrics for your marketing campaigns. For instance, location-based marketing lets you segment your target audience, which can give you insights into which specific audience segment is getting you the value from your SEO or PPC campaigns that you need.
- Be more user-centric and less website-centric. Accurate targeting and audience planning are crucial to mobile advertising because your focus is on identifying your target audience and reaching out to people through mobile devices. These are also excellent approaches to help you create content and targeted ads.
- Beat adblocking with mobile apps and experiences. The best way to address ad blocking is to stop annoying mobile users. This doesn’t mean that you stop advertising altogether, but instead, establish mobile experiences that will help you create value and develop long-term relationships with your customers.
3. Influencer Marketing
Influencer marketing is evolving from the process of working with social media personalities with a huge following to help promote your brand to a whole marketing strategy. Plus, people want something or someone to relate to instead of just dealing with a faceless brand, and what better way to accommodate that than by spreading awareness about your brand using the voice of influencers.
For example, the way sponsored content looks now doesn’t look the same way it did a few years back. When you say sponsored content, people will most likely think of influencers promoting brands through Instagram or Facebook through image or video content, using hashtags and shoutouts.
This is a good example of how the growth of social media platforms, their users, and their potential as a place to capture your target audience led to the trend of influencer marketing. However, just like how you would choose a digital marketing agency for its benefits for your business, you’ll also need to find the right influencer to work with.
You can start by looking for influencers in your niche using online tools like Traackr.
The tool lets you search for influencers by name, content, location, and even mentions of your brand and competitors. You can also narrow down your search by filtering search results based on audience demographics and more.
Influencer marketing is still gaining traction in e-commerce, so get behind this trend to help raise your brand awareness, establish a social media presence, and grow your sales.
4. Omnichannel Strategies
Imagine a world where your target market will have a seamless customer experience, regardless of where they interact with your brand, whether through online (e-commerce website) or offline (brick-and-mortar store) channels.
Due to the availability of omnichannel marketing, this is now a possible approach for your business. Omnichannel marketing lets you connect the offline and online experiences of your customers.
For instance, Warby Parker lets you order five pairs of glasses for free so you can try them on at home, choose what you like, and send them back once you’re done.
Here’s another scenario. A well-designed website is crucial for e-commerce because it is where you lead your customers from your marketing channel touchpoints, but with omnichannel marketing, you can take it a step further.
For you to provide a successful omnichannel experience, your customers should be able to go on your Facebook page, ask questions through your chatbox, and continue the conversation when they get to your website.
It’s brilliant, isn’t it?
With omnichannel marketing strategies, you can gather user data from your different touchpoints and use them to create a seamless and unforgettable customer experience.
As the e-commerce landscape evolves, so will your customers’ preferences and needs, so you’ll have to be in the know about the latest marketing trends to help you achieve success.
It may be overwhelming to choose the right ones to adopt but give these four marketing trends a try and see how they can help you take your e-commerce business to new heights.
Are you looking to maximise your business’ SEO? Book in your free strategy call today to find out how we can help.