Published on: 14 Jun, 2016
Bristol based IT services company, Evolvit, came to Superb Digital in 2015 with a pretty serious problem regarding their website’s rankings in Google. It turned out Evolvit had completely dropped out of the search engine results pages (SERPs) altogether, leading us to immediately question their previous SEO activities.
We then set about analysing the site’s previous SEO activity by running a full backlink analysis. It didn’t take us long to conclude that a algorithmic Penguin penalty was probably to blame for the disappearance of the website from the search results pages (SERPs). Penguin was first rolled out in 2011 to penalise sites with poor quality link profiles, but has gone through several iterations since and it was more than likely Evolvit’s website had been caught out by one of these recent ‘recalibrations’.
After identifying the problem, Evolvit were only too keen for us to fix it so we set about putting together a plan to get the penalty lifted. This involved running detailed link reports and crunching through thousands of the company’s poor quality backlinks that had been built using outdated techniques over the years. Being careful not to target good quality links, we then set about getting these bad links taken down.
Much to their delight, the EvolvIit website was ranking in Google again within a few weeks. The site had dropped in the rankings compared to where it had stood before the penalty, which we explained was to be expected after a backlink cleanup. We suggested a new organic ‘white hat’ SEO campaign to build strong, reliable and safe links. He agreed and within 3 months the site was climbing high in the SERPs again, which is where it had been before the Google penalty.
We are now continuing to build high quality links and develop content for Evolvit, helping the site continue to rank on page one in Google (and this time stay there).