188%
increase in keywords ranking in position 1-3
44%
increase in sessions
40%
increase in conversions
Wake The Tiger is a self-styled ‘Amazement Park’ and the UK’s largest immersive art experience, offering an interactive self-guided experience over 40 environments for all ages.
With a strong narrative thread running throughout the whole experience, Wake The Tiger invites you to discover a portal and enter the fictional world of Meridia, which has experienced near-complete climate and societal breakdown. Throughout the experience you’ll encounter mesmerising art installations, interactive elements, and storytelling including the odd actor bringing this world to life.
Put together by the creative minds behind Boomtown, Wake the Tiger is a well known brand to anyone from Bristol and we were (and still are) so excited to be working with them to help spread the message further afield.
“Paul and the team worked closely with the team to develop our SEO strategy, from the more technical requirements right through to tone of voice and rich content required. As a result we are seeing less and less reliance on paid media which is the ultimate goal. We can’t thank them enough.”
Lucy Jarjoura – Sales & Marketing Director – Wake The Tiger
As well as some minor technical challenges around page speed, Wake the Tiger’s website was relatively underdeveloped in terms of targeting organic search, being heavily reliant on paid media for driving ticket sales. There were also gaps in the website’s on-page SEO for critical services like venue hire and school trips.
As a unique immersive art attraction, Wake The Tiger had already experienced some early success, but their awareness and audience engagement were geographically limited, with most of their traffic coming from local visitors.
Our primary objective therefore centred on extending their reach beyond the existing customer base within the BS postcode area, as well as targeting families, schools, and businesses for their expanding offering, including private venue hire, seasonal events, adult only after hours tickets and educational trips.
The wider marketing aim was to position Wake The Tiger as a premier venue for corporate and private events, requiring us to rank well for competitive keywords like “exclusive venue hire Bristol.”
We also needed to address their unique position geographically. Although they are based a stone’s throw away from Temple Meads Train Station, Wake The Tiger is located outside the city centre, meaning off the street footfall is low and many visitors to the city are unaware of how accessible the venue was.
Unlike most of our organic SEO campaigns, our approach to Wake The Tiger was slightly back-to-front with our offsite strategy taking pole position.
As Wake The Tiger’s internal digital team would be doing this outreach in-house, we thought it best to get the strategy document and site list created upfront so they could make a start ASAP.
Our results for Wake The Tiger are broken down below:
Jul – Sep 2024 vs previous period:
Year On Year (2023 vs 2024):
Rankings growth (Jan 2024 vs Sep 2024):