While the brand had already established strong visual and tone-of-voice guidelines, they required a website that could support their ambitious launch.
This had to perfectly portray this sense of luxury and comfort, whilst accommodating customisable product bundles, a significant feature of their offering. High-quality product photography was used to achieve this, enhancing the site’s appeal and showcasing the brand’s premium offering.
We designed and developed Spin & Yarn’s site in Shopify, leveraging its scalability and flexibility to meet the brief.
We prototyped and refined the site’s layout to ensure a seamless user journey before implementing a bespoke bundling system, allowing customers to build personalised bedding bundles with dynamic discounts.
The site was optimised from the ground up for SEO and usability, with all product and brand content crafted to align with Spin & Yarn’s luxury ethos.
Visit Spin & Yarn’s site at spinandyarn.com
We believe the best websites are a synergy between style and function, which is why we never compromise on optimisation and UX in favour of aesthetics (and vice versa).
Although our web design can be taken as a standalone service, we don’t see it as independent from our SEO service.
Business websites shouldn’t just look beautiful but they need to be user and search engine friendly, which is why we take the time to structure and optimise your website from the initial brief stage onwards. For this reason, we recommend factoring in SEO and keyword strategy to the development process, ensuring your website doesn’t just look great, it will also be able to rank well in the search results.
48%
of users believe website design is the #1 factor when judging a business’s credibility
