#1
for "removals Bristol" 7 years running
79%
increase in organic traffic
250%
increase in enquiries from organic traffic
On The Dot Removals, a Bristol-based moving company, approached us after they had been operating for about a year. They had built their website on WordPress but were struggling to gain significant traction online, languishing on the second page of search results for many local search terms, despite their best DIY SEO efforts.
The company was built on a foundation of sustainability, which included green initiatives like shared van journeys to reduce emissions and costs, as well as a commitment to transparent, trustworthy service. Recognising that they needed professional support to fully realise their vision online, they turned to us to get them more online enquiries and sales.
We spent some time researching different SEO companies in Bristol. After trying a few different companies who seemed very good at the sales aspect but not so great at the delivery we found Superb Digital.
Superb Digital quite clearly has a wealth of knowledge and understanding of SEO. They have been a pleasure to work with and Paul has always been quick to get back to any questions and explain in detail what they’ve been up to. We saw good results within the first few months of working with them and are now number one for ‘Removals Bristol’ on Google. This has been the backbone of our marketing strategy! Thanks Paul and the team!
Josh Smith – Founder – On The Dot Removals
On The Dot’s website was overly reliant on text-heavy pages and stock images, which failed to reflect the personality and professionalism of their brand. The generic copy, which lacked any distinct brand identity, made it difficult for On The Dot to stand out in a competitive industry where trust and first impressions are crucial.
Their content strategy was another stumbling block. While they had made some effort to write blog posts, the topics were too generic and were failing to attract meaningful traffic or target local search.
As a result of these weak SEO foundations, OTD were stuck on page two of the search results for many lucrative terms like ‘removals company Bristol’.
To succeed, they required a complete overhaul of their website’s content and SEO strategy to establish authority in the Bristol market and promote their customer-focused service and sustainable ethos.
We began with a thorough audit of On The Dot’s website, identifying areas for improvement in technical SEO, content quality, and user experience. From there, we implemented a comprehensive plan:
The results of our work with On The Dot Removals were transformative. Within the first year, they had climbed to the first page for key local search terms like “Removals Bristol” and “Removals Company Bristol.”
By the end of the second year, On The Dot ranked top three across all their targeted competitive keywords. Shortly after this they secured position one across all target keywords such as “Removals Bristol” and “Removals Company Bristol”, where they have remained ever since.
The boost in rankings has transformed the number of enquiries and conversions, allowing the company to achieve lasting success and scale significantly.
On The Dot have been with us a while now and they’re a testament to just what good local SEO and commitment to see it through can do for a small business.
