70%

increase in engaged sessions

20%

increase in conversions in 6 month period

Top 3

rankings for ‘heat pumps Bristol’ & ‘renewable energy Bristol’

Green Flare homepage

About

Green Flare is an award winning Bristol-based provider of green energy solutions, including solar panels, underfloor heating, heat pumps, and battery storage. Serving high-end clients such as luxury property developers and homeowners, Green Flare’s expertise lies in creating bespoke energy systems for refurbishments and self-build projects.

Their emphasis on quality and innovation has earned them a solid reputation, though their web presence initially lagged behind their industry leadership.

“Superb Digital has been a real game changer for Green Flare. We saw a pretty quick uplift in enquiries off the back of Google Ads, but it’s after a year of working with them, we’re now seeing some really fundamental wins in terms of traffic from Google.

With a massive increase in visitors to our homepage and key service pages, we’re getting a lot of solid enquiries and jobs off the back of our ever improving search rankings. We now rank on page one for terms like ‘heat pumps Bristol’ and ‘solar panels Bristol’ – both of which are hugely important keywords for us.

The team really knows their stuff and check-in with us regularly to communicate everything they’re doing, without drowning us in SEO jargon. I recommend them to any business wanting to make a serious impact in the search results.”

Dr Thomas Clark – Founder & Director – Green Flare

Tom Clark - Green Flare

The Challenge

Despite building a pretty successful business off the back of reputation and word-of-mouth referrals, Green Flare approached us with a significant problem that was hampering further growth: their Wix-based website had zero search engine visibility. 

The website, while functional, lacked search optimisation and offered minimal content on service pages, impeding its ability to attract organic traffic or generate leads online. The challenge would be to establish their online authority, boost visibility in search rankings, and generate a steady flow of leads. This included targeting high-intent local keywords such as “heat pumps Bristol” and “solar panels Bristol,” while also competing for national terms.

Part of the challenge we face with any Wix site lies in the limitations of the Wix platform, which is not really designed for advanced SEO. While other agencies they approached wanted to scrap the Wix platform entirely, advocating for building a new website, we proposed optimising their existing one as a cost-effective first step.

Green Flare services
Green Flare solar panels page

What We Did

Our strategy employed a phased approach, tackling immediate SEO priorities on the existing website before transitioning into ongoing content creation and Google Ads setup and management.

Key Steps Taken:

  • Website Overhaul:
    • Developed new wireframes for all service pages, informed by competitor analysis.
    • Rewrote and optimised all content to align with user search intent and Google’s E-E-A-T guidelines.
  • SEO Foundations:
    • Improved on-page SEO by optimising metadata, internal linking, and site structure.
    • Enhanced local SEO by optimising Green Flare’s Google Business Profile and increasing local citations.
    • Addressed the platform’s limitations, leveraging Wix’s features effectively despite its constraints.
  • Content Strategy:
    • Launched an evergreen content production plan, focusing on high-value guides targeting green energy solutions.
    • Reduced blog output from three to two per month to focus on quality and established content.
  • Google Ads Campaign:
    • Set up and managing targeted search campaigns for key services (e.g., heat pumps, solar panels).
    • Integrated lead generation forms with their CRM for streamlined follow-ups.
  • Social Proof:
    • Integrated testimonials and Google reviews across service pages to establish trust and boost conversions.
  • Link Building:
    • Conducted competitive backlink analysis and secured placements in niche directories and accreditation sites.

The Results

Within Green Flare’s SEO and digital marketing transformation delivered outstanding results:

Rankings:

  • Top 3: Heat Pumps Bristol, Battery Storage Bristol, Renewable Energy Bristol.
  • Page 1: Solar Panels Bristol.

Traffic Growth (Year-on-Year):

  • 70% increase in engaged sessions.
  • 50% increase in page views and other key user engagement metrics.
  • 31% increase in users, including a 21% increase in new users.

Conversions:

  • 20% increase in conversions in the last six months compared to the previous period.
  • 10% increase in conversions over the past 90 days.

Other Highlights:

  • Organic traffic surged by 25-30%, with service pages ranking on Page 1 shortly after optimisation.
  • A 25% reported increase in quotes issued, demonstrating tangible business growth.
  • The addition of testimonials on service pages lifted rankings from Page 2 to the bottom of Page 1 for competitive keywords.

Solar panel installer installing solar panels with a big copy space
Ahrefs - keyword growth 23-25
Source: Ahrefs

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