The way people search for properties has changed dramatically in recent years. A static property listing with images and descriptions can only go so far in conveying the feel and layout of a home. Virtual tours bridge the gap between online browsing and in-person viewings, allowing potential buyers to explore a property at their own pace, from any location.
With more and more buyers and tenants starting their property search online, having high-quality visual content has become a necessity rather than a luxury and virtual tours are at the pinnacle of this, allowing estate agents to provide potential buyers and tenants with a fully immersive property viewing experience, significantly increasing engagement and conversion rates.
This has a direct impact on key performance metrics:
- Increased Dwell Time – Listings with virtual tours keep visitors engaged for up to five times longer than those with just static images.
- Higher Enquiry Rates – According to industry data, properties with 360° virtual tours generate 40% more enquiries compared to those without.
- Better Lead Qualification – Virtual tours allow buyers to filter properties more effectively, meaning that when they do schedule an in-person viewing, they are more likely to be serious buyers.
Why Virtual Tours Have Become Easier to Create
In the past, creating a high-quality virtual tour required expensive cameras, advanced software, and technical expertise. But today, user-friendly and affordable tools make it possible for any estate agent to produce professional-grade virtual tours without needing a dedicated tech team.
- Smartphone Compatibility – Many modern virtual tour platforms work with iPhones and Android devices, meaning you don’t need an expensive 360° camera to get started.
- AI-Powered Automation – Software can now automatically stitch images together, generate floor plans, and even enhance property descriptions using AI.
- Cloud-Based Hosting – Virtual tours can be uploaded and shared instantly via links or embedded directly into property listings, making them accessible across platforms like Rightmove, Zoopla, and OnTheMarket.
- Live Guided Tours – Some solutions offer interactive live chat functionality, allowing estate agents to walk potential buyers through a property remotely.
Why Now Is the Time to Start Using Virtual Tours
The estate agency industry is more competitive than ever, and buyers now expect interactive, high-quality listings when browsing online. If your competitors are using virtual tours and you aren’t, you risk losing potential clients before they’ve even made an enquiry.
By integrating virtual tours into your property listings, you can Stand out from competitors who rely solely on images, attracting more serious buyers and tenants in the process. Virtual tours also reduce time wasted on unnecessary in-person viewings, allowing buyers to get a better idea of a property without leaving the comfort of their own home.
With so many cost-effective and easy-to-use virtual tour solutions available, there has never been a better time to embrace this technology.
Below, I’ve compiled a list of the 10 best virtual tour software solutions for estate agents, complete with features, pricing, and user reviews. It’s important to say I’ve not personally used all of these tools but we’ve looked at features and aggregated user reviews across online to get a pretty definitive top ten.
1. Matterport
Matterport is renowned for its advanced 3D virtual tour capabilities, providing high-resolution visuals and accurate spatial data. It’s widely used in the real estate industry for creating detailed and immersive property showcases.
Key Features:
- AI-Driven Insights: Generates detailed property analytics automatically.
- Device Compatibility: Supports various cameras, including smartphones.
- Platform Integration: Seamlessly integrates with major property listing sites.
User Feedback: Users appreciate Matterport’s high-quality 3D models and ease of use. However, some note that the initial setup can be costly, especially with the need for specialised cameras.
2. CloudPano
CloudPano offers user-friendly software for creating 360° virtual tours, featuring live video chat to conduct real-time virtual open houses. It’s designed to be accessible for users with varying technical expertise.
Key Features:
- Live 360° Video Chat: Engage clients in real-time virtual tours.
- Custom Branding: Tailor tours to reflect your agency’s identity.
- Affordable Pricing: Offers plans suitable for different budgets.
User Feedback: Users commend CloudPano for its intuitive interface and live chat functionality, which enhances client engagement. Some users desire more advanced customisation options.
3. TeliportMe
TeliportMe focuses on creating interactive virtual tours, allowing for personalised experiences with features like narration and custom labels. It’s suitable for agents looking to add a personal touch to their virtual property showcases.
Key Features:
- Custom Labels and Themes: Enhance tours with personalised elements.
- HD Green Screen Videos: Incorporate high-quality video presentations.
- Virtual Staging: Showcase properties with virtual furnishings.
User Feedback: Users value TeliportMe’s customisation capabilities and the ability to add narration, making tours more engaging. Some suggest improvements in user interface design for a smoother experience.
4. Kuula
Kuula provides an intuitive platform for creating and sharing 360° virtual tours, optimised for mobile devices to ensure accessibility for users on the go. It’s ideal for agents seeking a straightforward solution for virtual tour creation.
Key Features:
- Interactive Tools: Incorporate labels, hotspots, and floor plans.
- Walkthrough Mode: Facilitates seamless navigation between scenes.
- Virtual Reality Support: Offers immersive property exploration.
User Feedback: Users appreciate Kuula’s ease of use and mobile optimisation, making it convenient for both creators and viewers. Some users mention a desire for more advanced features in the basic plan.
5. EyeSpy360
EyeSpy360 is the only UK made product in our list. It’s a versatile platform that enables the creation of 360° virtual tours compatible with any 360 camera, featuring live video calls and integrated lead capture forms. It’s designed to enhance client interaction and streamline the inquiry process.
Key Features:
- Live Video Calls: Conduct guided tours with screen sharing.
- Lead Capture Forms: Generate and manage inquiries efficiently.
- Flexible Pricing: Offers a pay-as-you-go model.
User Feedback: Users highlight EyeSpy360’s live tour capabilities and lead capture features as beneficial for client engagement. Some users find the interface less intuitive and suggest enhancements for ease of use.
6. Pano2VR
Pano2VR is a robust virtual tour software that enables users to transform panoramic or 360° photos and videos into interactive virtual experiences. It’s designed for those seeking extensive customisation and control over their virtual tour presentations.
Key Features:
- Custom Branding & Skins: Design unique interfaces to match your agency’s branding.
- Interactive Elements: Incorporate hotspots, directional sound, and videos to enhance user engagement.
- Multi-Resolution Support: Handle gigapixel images, allowing viewers to zoom in for detailed views.
User Feedback: Users appreciate Pano2VR’s flexibility and the depth of customisation it offers. However, some note that there is a learning curve, particularly for those new to virtual tour creation. The support team is frequently praised for their responsiveness and assistance.
7. My360
My360 is a cost-effective virtual tour platform offering unlimited virtual tours at a fixed monthly fee, making it ideal for estate agents seeking scalability.
Key Features:
- Unlimited virtual tours with no extra costs.
- White-label branding options for a professional touch.g2.com
- Easy embedding on property portals and websites.
- Integration with Google Street View.
- Mobile-friendly editor for quick tour creation.slashdot.org
User Feedback: Users commend My360 for its user-friendly interface and comprehensive feature set. The platform’s ease of use allows users to create virtual tours quickly, often within 10 minutes. The customisation options, such as adding logos and branding elements, are also appreciated. Some users have suggested the addition of more advanced features, like room measurements and 3D capabilities, to further enhance the platform’s offerings. g2.com
8. Lapentor
Lapentor is an intuitive virtual tour builder focusing on visual storytelling, allowing estate agents to create compelling, interactive tours that stand out.
Key Features:
- Customizable themes and branding options.
- Hotspots for adding information, videos, and links.
- Cloud-based hosting for quick access and sharing.
- Affordable pricing with a free plan available.
- VR headset support for immersive experiences.lapentor.com+1capterra.com+1
User Feedback: Users appreciate Lapentor’s flexibility and ease of use, highlighting its intuitive interface and the ability to create tours quickly. The platform’s free plan is noted as a valuable feature for small businesses or those new to virtual tours. However, some users have mentioned a desire for more advanced customisation options and features to enhance the tours further.
Incorporating these virtual tour solutions can significantly enhance your property listings, providing potential buyers with immersive experiences that set your agency apart in a competitive market. Consider your specific needs, budget, and technical capabilities when selecting the software that best aligns with your objectives.
To ensure you receive the most reliable and current information, I recommend visiting the official websites of these platforms or consulting multiple reputable review sites to gather a comprehensive understanding of user experiences. This approach will help you assess each tool’s suitability for your specific needs based on diverse user feedback.
Note: User feedback are based on information available as of February 2025.
Posted by
Paul Morris
21 April 2025
Estate Agents