Here at Superb Digital we use a myriad of tools in the SEO process and to track the success of our campaigns. Some of them come with a pretty hefty price tag whilst others are for very specific tasks. If you’re just getting into SEO or you’re a DIY SEO, then there are some great free tools to get you started.
Free SEO Tools
You don’t have to spend a fortune on specialist SEO tools to help you rank. Of course, they can help, but if budget is an issue there are some tools which I highly recommend you set up as soon as you can if you’ve not done so already.
Google Analytics is Google’s own website stats package. To set it up you will need a Google Account, follow the instructions and then add your code to the website. We have a Google Analytics start-up guide here, which tells you everything you need to know to install and understand the basics.
Google Search Console
Formerly known as Google Webmaster Tools, this provides you invaluable information as to how your website performs in the SERPs.
Giving you data on
- Search queries your website is being returned for
- Search volume
- Your website’s average position
- How many clicks your website gets
- Click through rate
Follow the steps here to get started. You will need your Google Account and you’ll have to validate ownership of your website in one of several ways.
Once complete it will start collecting data for you. There is no way of getting historical data I’m afraid.
A relatively “new tool on the block” is Keyword Hero. For those of you with any experience of Google Analytics, you’ll know how frustrating it is that beginning around 2011 we started to lose organic keyword data. Whilst we still had Webmaster Tools to see what search queries our websites were ranking for and which terms were generating clicks, measuring any kind of engagement and conversions was nigh on impossible without some pretty hefty spreadsheet action.
Fast forward to 2017 and now we have Keyword Hero which aims to solve the “not provided” keyword issue, through linking Google Analytics and Search Console and parsing the data through their algorithms back into a new property in your analytics account.
They offer both a free and paid options. Well worth a look.
Now, let’s take a look at some of those ranking signals.
- Some SEO tools to help you
- What are the main ranking signals for Local SEO?
- How to research your online competitors
- How to do keyword research
- Google My Business
- Asking clients for Google My Business reviews
- NAP information on your website
- On-page SEO
- Technical SEO
- Content strategy and optimisation
- Link building and citations
- How to build links
- How to optimise your click through rate
- Troubleshooting your SEO