Google My Business
What is Google My Business
Google describes My Business as an easy-to-use tool for businesses to manage their online presence across Google’s various platforms. This includes Search, Maps and until recently Google +. The latter is being slowly phased out, at least from a business perspective.
It allows business owners to setup a verified account for their business including all relevant information, business name, contact info, address, images, photos plus much more.
As a platform, Google has recently started to add new features, such as Google Posts which allow business owners to post content and events straight into the Knowledge Graph and, in the US at least, a new messenger function which, when enabled allows searchers to ask you questions direct from the search results!
Why is it important?
Google My Business information is useful in one of 2 ways, the aforementioned Knowledge Graph. This is the information box which appears on the right-hand side of the SERP when you search for a company name. See the Superb Digital Knowledge Graph below.
How to get started with Google My Business?
If you don’t have a listing yet, then set one up ASAP. Go to https://www.google.co.uk/intl/en/business/, sign in or create an account. Then proceed to enter your company’s details.
If you have an office keep the last option selected to No. however if you’re a business that travels to your clients to provide a service. Think, mobile beautician or carpet cleaner, for instance, then you should change this to Yes. If you do both, don’t worry you can have that option too.
Add the locations you cover or add a distance you’re prepared to travel to see clients and your set.
The next step is to verify your listing. Usually, this is done via a postcard with an activation code sent via snail-mail. However other options do exist and you may be given the choice to receive a phone call, SMS or email with your code.
How to optimise your Google My Business listing
It’s important to complete your business profile with as much information as possible. For instance:
- Add opening hours
- Add as many photos as you can, these include:
- Staff / Team photos
- At work photos
- And photos of your office, both inside and out
- Make sure you have the right categories selected. TIP: you can add more than one
- Use a telephone number with a local dialling code
- Ensure your business address is consistent with your website
- Finally, start to ask customers to leave you reviews.
- Some SEO tools to help you
- What are the main ranking signals for Local SEO?
- How to research your online competitors
- How to do keyword research
- Google My Business
- Asking clients for Google My Business reviews
- NAP information on your website
- On-page SEO
- Technical SEO
- Content strategy and optimisation
- Link building and citations
- How to build links
- How to optimise your click through rate
- Troubleshooting your SEO