Asking Clients For GMB Reviews
Why are online reviews important?
More than ever, business reviews are easy to leave and can have a lasting impact on your public profile. Let’s take a look at some headline stats from the 2016 Local Consumer Review Survey carried out by Bright Local.
- 84% of people trust online reviews as much as a personal recommendation
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important
It’s plain to see that online reviews have influence over the majority of people’s purchasing behaviour and that’s true both in a business-to-business (B2B) and the business-to-consumer (B2C) environment.
If you’re proud of the products and services you provide then it only makes sense to elicit reviews from your customers so they can help you build trust and credibility with people who’ve never heard of or bought from you before.
In marketing terms, we call this “Social Proof”, and it’s very powerful. As part of our online reputation management service, we always have a program to get a regular stream of feedback from clients, this feedback is then turned into reviews, as well as helping us consistently improve our performance. Having a review campaign like this ensures you’ve always got new positive reviews being added online.
What if you receive a negative review?
Now it’s not always possible to please everyone all the time, that means negative or poor reviews are a fact of life. But the danger that somebody might say something negative about your business should not stop you from trying to collect reviews in the first place. Consider these 2 options, which would you rather be?
- A business that has received 1 negative review, but it’s along with 50 positive reviews which have been collected over the last couple of years.
- A business with 1 negative review, period. Because they never bothered to ask for them.
Which business is going to look best online to potential customers?
Negative reviews are always an opportunity to improve your product or service and the way in which you handle them can speak volumes about your business.
There are many review platforms out there, but for the purposes of this SEO guide, we’ll just focus on Google reviews.
How to ask your clients for Google My Business reviews?
It’s a fairly simple process to start asking clients for reviews, all you need is a My Business page and your client needs a Google Account.
We have a whole blog post dedicated to the process of how to get Google My Business reviews, rather than duplicate it all here, please follow the link and read that separately.
- Some SEO tools to help you
- What are the main ranking signals for Local SEO?
- How to research your online competitors
- How to do keyword research
- Google My Business
- Asking clients for Google My Business reviews
- NAP information on your website
- On-page SEO
- Technical SEO
- Content strategy and optimisation
- Link building and citations
- How to build links
- How to optimise your click through rate
- Troubleshooting your SEO