Published on: 22 May, 2015
If used correctly, social media marketing with Facebook can be a fantastic tool for your business. It gives you access to a huge audience and the ability to target customers based in your local area. The key to a great business Facebook page is sharing high-quality content that people want to engage with. People don’t go on Facebook to be directly sold products or services, so it’s important not to try and hard sell when using social media. However, with these simple guidelines, you will be able to get off to a good start.
Starting your Facebook page
The first thing you have to make sure of is that you create a Facebook page and not a profile of a person. You can do this via your existing personal account or by signing up for a new one if you haven’t got one yet. Next, you need to ensure your profile picture and header images look fantastic. A high definition version of your company’s logo is best for the profile photo and your header image should reflect what your business does. There’s no need to spend a fortune on graphic design for this, but make sure they don’t look cheap. After this, fill in your profile information in as much detail as possible, focusing on your location and USPs in particular.
Once you are all setup, you are ready to start finding new customers. Likes have changed now, and it isn’t all about quantity anymore. You need to target likes on the basis of who will interact with your content and eventually become customers. Getting your friends and family to like your page is OK, but only if they will engage with and share your posts. Think quality over quantity when it comes to likes and set yourself a target radius to find customers in.
Next, it is all about what you post and share. It is pivotal that you share unique, interesting things to keep your audience’s attention. The more your content is shared on Facebook, the more it will be shared around the internet in general, which is fantastic for your business. Also, experiment with how often you post to see what works best. If you have a lot of stuff to share and post regularly, ask yourself if people are engaging with it. If they are, great. But if not, try posting less and try some different kinds of posts.
How does this help my SEO?
SEO is more than just keywords and links, you need to build a compelling online presence. Social signals are an influencing factor in determining your authority in your niche. Facebook and other social media outlets must become an integral part of your digital marketing strategy.