What are the main ranking signals for Local SEO?

Moz’s 2017 Local Search Ranking Factors Study
Screen shot taken from Moz’s 2017 Local Search Ranking Factors Study

These will be familiar to most SEO agencies and perhaps to you. Whilst there are many signals, these are by far the most important and where you should focus most of your efforts.

  1. By far the biggest signal requirement is links. When one website links to yours.
  2. Followed by on-page signals (think content here).
  3. And for the local pack, your Google My Business Listing plays a huge part.

We’ll cover most of these in greater detail in later chapters so I won’t say any more about them now.

Let’s move on to start our research phase.