Updated: July 2024 When a consumer decides which business to buy from, there are a lot of factors in play. From how highly that business is ranked on Google to its branding and imaging, there are many subconscious decisions being made. Among the most influential of these factors issocial proof; this comes in the form of customer reviews.  You can bombard your customers with evidence of expertise, quality and empathy – and they might believe you. But when your previous customers say it, it’s a lot more convincing.  Scott Cook, co-founder of Intuit and director of both Ebay and P&G, sums it up perfectly: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” And the proof is in the numbers. Based on their 2023 survey, a report by Power Reviews stated that “a staggering 98% of consumers say reviews are an essential resource when making purchase decisions”. The report also went on to say that 45% of consumers refuse to buy a product if there are no reviews available for it.  That’s why it’s so important that you get as many positive reviews for your business as … Continue reading How to ask your Customers for Google Reviews