Last Updated: 11th June 2020 As well as being essential ranking signals for local SEO, online Google business reviews from clients and customers can be seen as one of the most powerful ways of promoting trust and confidence in your business.  To highlight this, a recent survey from Zendesk found that 90% of respondents claimed that positive reviews affected their purchasing decisions, with 86% saying negative reviews were also an influence. In other words, reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition. Brian Solis puts it very well when he says: “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” With Google dominating online search it makes sense that you put a lot of your focus into getting reviews on your Google My Business page. As a Bristol SEO company, the acquisition of online reviews is always a key part of our marketing campaigns. In this article, I want to look at why Google business reviews are so important and how to get your customers or clients to write and post them without breaking any of Google’s guidelines. … Continue reading How To Get More Google Reviews for Your Google My Business Profile