Over the course of the campaign, the results we achieved for High Growth Knowledge Company speak for themselves. The company saw a 430% year on year increase in organic search traffic with the on-site blog driving 60% of this traffic growth.
All this allowed HGKC to compete against much larger and more established companies and has seen the company win a major client through organic search.
Business partners Peter Quintana and Kim Jones run a Bristol based management consultancy called High Growth Knowledge Company. Both have many years’ experience in their field, having advised many large and well-known companies across a variety of industry sectors. When they came to Superb Digital in December 2015, high growth was exactly what they were looking for when it came to their own web presence.
After sitting down with HGKC we quickly established some core objectives. The first was to increase search traffic and bring more visitors to their site, which in turn would see an increase in inbound leads. This would require a full and thorough SEO audit of their site and keyword research to identify the right search terms they needed to rank for to generate this uplift in relevant traffic.
Their other objectives would tie in with this first, but also help to position Peter and Kim as experts in their field amongst their potential customer base through content marketing. This would involve promoting a recent white paper Peter had written “The challenges and growing pains of high growth businesses” and creating a body of expert thought leadership articles, both on their own website and on relevant third party blogs and online publications. Both these strategies would feed into the SEO, helping create strong ranking signals for Google and pushing them up the search results on key terms.
After the website was brought up to speed with on-site optimisation and technical fixes, we got about researching and producing a content strategy and editorial calendar for the HGKC blog and outreach campaign. Our content marketing team were able to produce a steady stream of well-researched and authoritative articles that tied directly into their own white paper. At the same time, we began reaching out to the publishers of relevant business advice websites and blogs for opportunities to seed our content which in turn would help build links back to the HGKC website and promote Peter and Kim’s expertise amongst the online business community.
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What the client said
Our reputation at High Growth Knowledge Company is very important to us, and, we believe, the main reason businesses would want to engage us to help them through their growth pains.
We engaged Superb Digital to help us become more visible – through improved SEO and, most importantly, by getting content posted on our website and on other sites having influence in the SME space. He has done both really well.
We now have content in lots of different places driving traffic to our website, and are featuring at or near the top for several important search terms. We’ve also seen the benefit, with one new client finding us for search terms that we did not feature for before Paul was involved. Highly recommended.