PPC Agency Bristol
How Will Our PPC Services Benefit Your Business?
- Drive targeted traffic to your website right away
- Start generating revenue immediately
- Compete on competitive search terms
- Control how much or little you spend
- Improve the effectiveness of your campaigns over time
How Pay Per Click can grow your Business
At Superb Digital we understand that PPC is not a set and forget exercise and we’ll never treat it as such. We offer a fully managed pay per click marketing service and will not only research and setup your paid search marketing campaigns but manage it constantly, by analysing data, fine-tuning and optimising your campaign constantly.
Our approach will usually focus on Google AdWords, but we can also incorporate Google Shopping, Display Network and remarketing techniques to retarget previous website visitors with adverts. We can also run LinkedIn, Facebook and other social media pay per click advertising campaigns.
PPC advertising can be taken as a standalone service or alongside our organic SEO service for real dominance in both paid and organic search results. The beauty of this approach is that we can utilise the data we get from your PPC campaigns and incorporate it into our SEO strategy (and vice versa), creating a powerful synergy when it comes to enhancing your web presence.
All of our paid search campaigns can start delivering traffic to your website immediately, generating you a fast return on your investment.
PPC & Google Ads Services
Google Ads
Pay-Per-Click campaigns appear at the top of Google’s search results to target your audience immediately. After setting up your campaign we can be converting customers in under 24 hours, whilst you remain in complete control over how much you spend day to day.
Google Display Network
Google’s Display Network uses graphical adverts to promote your products and services to web users on other websites. Target potential customers or clients by their interests, demographics or website topic, with our regular in-depth reports showing ongoing performance.
Google Shopping
Perfect for ecommerce stores to target products directly to search engine users as soon as they start to search for relevant keywords.With more and more of Google’s search results pages taken up with Google’s own platforms, advertising on Google Shopping will help you bring in sales without people even visiting your site.
Remarketing
Remarketing has been shown to be extremely effective by targeting previous website visitors who’ve left without taking any action on your site. As these potential customers browse other websites, we can show them targeted ads to encourage them back to your site and make that purchase or enquiry they were thinking about making.
Facebook Ads
With access to the biggest social network and perfect for generating buzz in the B2C sphere, Facebook Ads can be a powerful tool to grow customers and brand presence. Facebook’s detailed targeting allows us to use different ad types based on what you’re hoping to achieve and target different demographic groups from age to interests.
LinkedIn Ads
LinkedIn is a hugely influential platform used by businesses and business decision makers the world over. LinkedIn Ads allows us to show adverts and boost content to an audience beyond that of your usual connections. LinkedIn’s rich data points also allows us to push targeted content towards your ideal customer.
PPC Client Reviews
Our PPC Process
1. Initial Consultation: To begin with, we’ll need to get a deep understanding of your business and what you’re looking to achieve through a paid search campaign as well as your clients and why they buy from you. This will help inform our keyword research and also act as a guide when we come to optimise and tweak your ongoing campaign.
2. Keyword Research: Off the back of the information we’ve got from the consultation, we’ll conduct our keyword research. This will delve into the search volumes, competitiveness and potential traffic from target keyword groups and will give an indication of the likely cost of a campaign to make sure it’s a viable option for you to deliver the results you need at a budget you can afford.
3. Competitor Analysis: We’ll analyse the companies who already bid on the keywords you want to target and discover additional keywords we can use. We’ll identify strengths and weaknesses in their campaigns and feed that knowledge into the campaign setup. Like the keyword research this will help inform average cost per click across keyword groups and identify keyword gaps where competitiveness is low but we can still deliver relevant clicks.
4. Website Audit: We need to make sure that your website is appropriate for a paid search campaign. We want to maximise your sales and enquiries so it’s important that your website looks the part and has all the information a visitor will need for them to take the action you want. Ultimately it doesn’t matter how many clicks we can get you if that traffic isn’t converting.
5. Landing Page Creation: If necessary we can create new landing pages on your website to direct paid traffic towards. These new pages are specifically designed to give visitors everything they need in the form of content, videos, testimonials and enquiry forms to ensure as many as possible convert, whether that be contacting you or making a purchase. Landing pages are often overlooked in PPC campaigns but ultimately they’re one of the most important aspects.
6. Campaign Setup: This includes campaign creation on the most appropriate platforms to achieve your results. We will create all Ad copy in multiple variations so we can test out different messaging and hone in on what will work best using A/B testing. If we’re using the Google Display Network we will create all graphics required and use various target methods to ensure we’re reaching the right audience.
7. Campaign Management: We use various metrics to continually optimise your campaign. This helps us to improve campaign performance based on what is most likely to generate that purchase or new enquiry. The more time we spend managing a campaign the better we can optimise, by identifying seasonal trends, popular and unpopular ads and focusing on keyword groups that are delivering the highest return on investment.
8. Reporting: We analyse impression, click and ad position data along with conversion data and will keep you up to speed with performance throughout the campaign, providing a regular monthly report detailing spend, interactions and conversions.
PPC FAQs
PPC (Pay-Per-Click) or paid search are the first results you see on the search results pages and are identified with a small AD symbol. Google has multiple platforms available all controlled through their Google Ads interface. These include the Search Network, Display Network and Google Shopping. Each platform has multiple targeting methods either via keyword, topic, demographic, affinity or product. Which is right for your business depends on many factors, do you sell online through an e-commerce website? Are you looking to increase brand awareness or do you want more leads?
Our initial consultation process will guide you as to the most appropriate channels for your goals.
No, it doesn’t. There have been many people who have suggested otherwise but Google themselves have said there is no correlation and research backs this up too.
The cost of PPC varies depending mainly on the Cost-Per-Click (CPC) of your keywords. The higher the value of a potential sale the higher the value of the click. A budget of £300 per month would equate to £10 per day. If the CPC is 50p then you’ll get approx 20 clicks per day, if the CPC is £5 then you’ll get 2 clicks. Having a realistic budget is important to the success of the campaign. We can advise on what would be appropriate.
Google Adwords allows you to set a daily budget which means you can keep absolute control over your spend to ensure it doesn’t run away.
This is a Network of 3rd party websites who have applied and been approved by Google to be part of this Ad Network. They can then show text and image ads created through the Google Ads interface for the Display Network.
You can target your ads to show within specific content by keywords, on websites by their topic, or to users based on their demographic information or affinity, which means the user has an interest in your product or service based on their previous browsing and search history.
The final targeting method on the display network is Remarketing. This can allow you to target visitors to your website who left without performing the action you want. As they continue to browse the web, they can be shown general or highly specific adverts to encourage them back to your website.
Search for a product on Google, such as ‘new trainers’ and you’ll see the Google Ads Shopping Carousel across the top of the results. You can also click the ‘Shopping’ tab across the top to see more results.
Rather than bidding on keywords, this platform is controlled by product data you supply to Google via a product ‘feed’ or spreadsheet. You then set your bid how much you’re prepared to pay if a user clicks on your product advert.
Ever visited a website and then seen adverts for that website and its products as you continue to browse the web? That’s remarketing. There are several ways to setup a remarketing campaign, but the most common is by adding a cookie to the computer of website visitors, those that make a purchase, submit an enquiry or perform another predefined action get another cookie. Those website visitors with the visit cookie and not the action cookie are then shown adverts as they browse websites which are part of the display network, the aim being to encourage them back to your website to make that purchase.
Remarketing can also be set up using Facebook, a great way of targeting website visitors whilst they’re on the social media platform.