63%
increase in organic sessions
84%
increase in total conversions
46%
reduction in cost per lead
Taybar Security has over 27 years of experience providing professional security services across the West Midlands and South Yorkshire. They offer a comprehensive range of services, including keyholding, alarm response, mobile patrols, manned guarding, catering to various sectors.
In recent years, Taybar has successfully expanded its operation by acquiring a number of local security firms, to become one of the dominant forces for security services in the region.
The challenge for Taybar Security revolved around underperforming in local search results despite their established presence in the security sector within the West Midlands and South Yorkshire. Their previous SEO efforts failed to capitalise on the local search potential, leading to insufficient visibility in a market where locality and immediate trust are paramount.
What was needed was a more focused and granular approach to local SEO in order to identify areas of interest at the hyper-local level, and connect effectively with customers seeking reliable, local security services from a trusted provider.
Since we started working with them in summer 2022 we have seen a significant shift in Taybar Security’s local search presence. We have now achieved top three rankings for most targeted local landing pages, massively improving Taybar Security’s visibility in critical local search results and leading to a marked uptick in organic sessions and conversions:
As an industry, Taybar’s website attracts a lot of non commercial search, mainly from job seekers. By improving their spam filtering measures Taybar we have created a far more efficient lead management process, significantly reducing wasted resources on non-relevant inquiries.