Campaign Summary
Creating a slick and professional new website for Cabling Science has helped the company and its partners better communicate the virtues of what they do for their clients. Working closely with this web savvy company, we have supplemented their own technical inhouse knowledge with our own digital marketing acumen. With a glowing testimonial, we think the finished product pretty much speaks for itself.
I would like to thank Paul and the team at Superb Digital for the professional approach to the Cabling Science website overhaul. Superb Digital added both the necessary resource and additional expertise, understood our requirement perfectly and coordinated, coached, channelled and challenged our necessary input as we had hoped. Many of our clients have provided great feedback on the improved website and we can't get better praise than that.
Lloyd Smith, Director, Cabling Science
Many of our clients have provided great feedback on the improved website.
Lloyd Smith, Director, Cabling Science
About Cabling Science
Cabling Science is a company that delivers and implements online training for large US corporate clients. Despite its huge successes in this field the company has never particularly worried about its web presence. That is until its main client Commscope made a series of high level acquisitions and came to Cabling Science with the prospect of putting these new clients its way.
The Challenge
Unsure where to start, Cabling Science’s owners came to Superb Digital to completely redesign their website. Knowing how much work would be involved in a project like this, we decided to run a creative workshop to develop ideas and map out their requirements. It was also a chance for us to learn more about their industry and the kind of work they do
The Implementation
Sitting down with Cabling Science meant we could put together an informed and detailed brief that included design, copy as well as SEO elements.
Once we had sign off on this initial brief we began working with one of our designers to develop some creative ideas and map out wireframes to give the client an idea of the new website layout. We then sent a second more detailed brief to the client, who promptly signed off on it.
Once we had creative sign off, we began developing the website using a bespoke WordPress build and utilising SaaS. In the meantime our copywriter began working on rewording and repurposing the web copy from the old site to fit in the wireframes that would eventually become the new site.
Results
The finished result is a slick and professional looking website that surpassed the client’s expectations. We are pretty proud of it ourselves actually. If you want to see for yourself then take a look at http://www.cablingscience.com/
Lloyd Smith, Cabling Science’s director was extremely pleased with the results, a sentiment that came through in what he had to say:
“We made the right decision in outsourcing this project to Superb Digital even though we had the expertise in house. They added both the necessary resources and additional expertise, understood our requirements perfectly and coordinated, coached, channelled and challenged our necessary input as we had hoped.
So many thanks from us at Cabling Science, it is really timely as we have been currently recruiting staff and also helps our partners extol the virtues of what we do for our clients. Many of our clients have provided great feedback on the improved website and we can’t get better praise than that.”