Campaign Summary
Without the inhouse knowledge to grow their business digitally, AK Tax approached us in 2015 to help them with their organic SEO. Rather than trying to sell Andy solutions that he didn’t need, wrapped up in technical jargon, we were clear and transparent with our advice and what he needed, setting manageable and trackable goals that we have achieved and exceeded.
386%
Increase in Organic Search Traffic
660%
Return on Investment
I regularly get two or three phone calls a week from people who’ve found the website on Google.
Andy Hyland, Director, AK Tax
About AK Tax & Accountancy
AK Tax is a Medway based accountancy firm specialising in small business advisory services and accounting. Founded in 2000 by qualified accountant Andy Hyland (FFA, FCPA) on April 1st, 2000, AK Tax is is committed to being at the forefront of accountancy trends and software, offering comprehensive digital, online and cloud accounting solutions.
The Challenge
AK Tax’s primary focus was to increase local awareness and to ensure a steady stream of actionable enquiries and local clients. But for such a relatively small team, marketing the business was becoming overly complex and time-consuming. Whilst they had made successful inroads with telemarketing, expanding into the digital sphere was beyond both their time constraints and their expertise.
AK Tax needed a digital marketing specialist to help them expand their communications onto their digital channels and offer creative, intelligent solutions to boost their online profile, with a greater understanding of the digital landscape.
This is where we came in.
The Implementation
The primary aspect of the development of AK Tax’s SEO campaign was locality, with the main focus to rank locally. As such, we developed our campaign around a concentrated and targeted local SEO campaign, to build up local onsite signals by optimising existing pages, as well as build backlinks within the local business and digital communities to help boost the site’s local credentials.
We combined our targeted media outreach plan – writing on topics aligned with the business objectives of AK Tax – with an extensive overhaul and optimisation of the service and home pages, impactfully localising the onsite content to rank for the higher local search volumes.
Finally, we implemented customer outreach programmes, such as asking clients for Google Business Plus reviews and driving up positive brand awareness.
As expected, it took AK Tax a few months to start seeing the results of our campaign, but when quantified the results were impressive and began to translate into increase enquiries and sales.
Alongside the significant numerical returns, outsourcing the SEO services to a trusted provider allowed Andy and his team to prioritise more time with their current and promising prospective clients, instead of chasing after low quality, low return prospects.
“I regularly get two or three phone calls a week from people who’ve found the website on Google. And they’re serious enquiries, from people who’ve taken the trouble to pick the phone up themselves and get in touch.”
– Andy Hyland (Director, AK Tax)
So successful has been our relationship with AK Tax over the years, that in 2018, Andy signed us up to rebuild the website. This was to improve conversions and bring the site up to date with a slick modern look. The results have seen bounce rates drop and enquiries continue to improve.
The Results
AK Tax are one of Superb Digital’s oldest clients and if you look at our results over time, it’s not difficult to see why Andy and his business has stuck with us. Through a concerted effort on growing local SEO signals, we have developed a repository of informative evergreen content and a network of local and industry backlinks that have propelled AK Tax to the top of the search rankings for their primary keywords across Medway and the wider Kent area.
- 386% Increase in Organic Search Traffic
- 660% Return on Investment